# BaseHQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/basehq

- Industry: Software
- Headquarters: Greenville, US
- Website: www.basehq.com
- Total disclosed funding: $2.6M
- Latest round: Seed (Nov 21, 2019)
- Investors on record: 4

## About

BaseHQ, Inc. provides innovative executive assistant (EA) services through a tech-driven platform, connecting businesses with highly qualified U.S.-based EAs to enhance productivity and streamline operations.Founded in 2018 in Greenville, US, BaseHQ, Inc. specializes in executive assistant services, utilizing a technology-driven matching platform. The company was established by Casey Putschoegl and Paige McPheely, the latter currently serving as CEO. BaseHQ secured USD 2.6 million in Seed funding on November 21, 2019, from Matchstick Ventures, along with High Alpha Capital, Rise of the Rest, and Slack Fund. To date, they have conducted one deal, raising a total of USD 2.6 million in funding.BaseHQ, Inc. specializes in providing high-quality executive assistant (EA) services, primarily through a tech-backed matching platform that connects businesses with top-tier U.S.-based executive assistants. Their core service offering involves the placement of carefully vetted EAs, where only 0.01% of applicants are invited to join the program, ensuring that clients receive exceptionally qualified support. This service addresses common pain points for executives and business leaders, such as managing extensive email correspondence, scheduling, and task delegation, ultimately allowing them to focus on strategic initiatives. Base's EAs are involved in diverse projects, from conducting market research and designing systems for HR processes to organizing corporate events and managing logistical details for team retreats. The company serves clients across various industries, including technology, finance, and creative sectors, with a geographic focus on the United States and key international markets such as Canada and the UK.BaseHQ, Inc. operates under a subscription-based revenue model, offering various tiers of EA support, including temporary and full-time placements. Clients typically engage with the company through a straightforward process where they can select the level of assistance they require, leading to a tailored matching experience. For example, a client might subscribe to a monthly plan for part-time EA support, enabling access to a dedicated assistant who would assist with tasks ranging from project management to personal errands. Pricing plans are structured to accommodate different client needs, ensuring flexibility and scalability based on the specific services requested. The company focuses on building long-term partnerships with clients, often leading to direct placements where EAs are integrated into the client's team for ongoing support.BaseHQ, Inc. plans to leverage its recent Seed funding of USD 2.6 million, raised in November 2019, to enhance its technology platform and improve service delivery. The company is also exploring opportunities to expand into new geographic markets, with particular interest in increasing its footprint in Canada and the UK over the next two years. Upcoming product enhancements include the development of additional features for the matching platform, aimed at improving client and EA connectivity.

## Funding rounds

- Seed, Nov 21, 2019, $2.6M — Matchstick Ventures, High Alpha, Slack Fund, Rise of the Rest

## Investors

- Matchstick Ventures (https://capitalatlas.ai/funds/matchstick-ventures) — Seed
- High Alpha (https://capitalatlas.ai/funds/high-alpha) — Seed
- Slack Fund (https://capitalatlas.ai/funds/slack-fund) — Seed
- Rise of the Rest — Seed