# BASE FOOD

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/base-food

- Industry: Food
- Headquarters: Tokyo, Japan
- Website: www.basefood.co.jp/
- Total disclosed funding: $13M
- Latest round: Series E (Feb 23, 2022)
- Investors on record: 5

## About

Based in Japan, BASE FOOD, Inc. specializes in creating complete nutrition products that conveniently meet daily dietary requirements, offering a range of meals designed for health-conscious consumers.BASE FOOD, Inc. was founded in 2016 in Tokyo, Japan, focusing on the development of complete nutrition products. The company has successfully raised JPY 2,538.720 mn through various funding rounds, with its latest round being a PIPE. The CEO, Shun Hashimoto, leads a firm that has completed a total of 9 funding deals to date.BASE FOOD, Inc. specializes in the development and distribution of complete nutrition products designed to meet daily dietary requirements conveniently. Their primary offerings include BASE BREAD, BASE Cookies, BASE YAKISOBA, BASE FOOD Deli, and BASE Pancake Mix, which are formulated to provide a balanced intake of 26 essential vitamins, minerals, proteins, and dietary fiber in a single meal. Each product is designed to deliver approximately one-third of the daily nutritional needs based on public health guidelines, catering to health-conscious consumers who seek efficient meal solutions without compromising on taste or nutrition. The products target a broad customer base, including busy professionals, fitness enthusiasts, and families, predominantly sold through e-commerce platforms and select retail outlets across Japan and expanding markets in Asia.BASE FOOD operates on a subscription model that delivers its complete nutrition products directly to consumers' homes. Customers can choose from various subscription plans that offer discounts on first-time purchases and subsequent orders, reflecting a commitment to customer retention and satisfaction. The pricing structure is tailored to encourage ongoing engagement, with first-time buyers receiving significant discounts, while regular subscribers benefit from reduced prices on their ongoing purchases. This model not only fosters a loyal customer base but also facilitates predictable revenue generation. The company's flagship products, such as BASE BREAD, have achieved notable recognition in the market, contributing to its status as a leader in the complete nutrition food segment.BASE FOOD, Inc. plans to continue expanding its product line with new offerings designed to meet the evolving needs of its customers. The company is targeting expansion into other Asian markets by the end of 2024. Recent funding raised from Future Food Fund (Japan) and Global Brain will support the development and marketing of these new products, ensuring the company can effectively address a broader range of consumer dietary requirements.

## Funding rounds

- Series E, Feb 23, 2022, $8.7M — Mizuho Capital, Signifiant
- Series A, May 27, 2019, $3.6M — Global Brain, Rakuten Capital, XTech Ventures
- Series A, Sep 25, 2018 — Global Brain
- Seed, Oct 25, 2017, $0.9M — Global Brain

## Investors

- Global Brain (https://capitalatlas.ai/funds/global-brain) — Seed, Series A
- Rakuten Capital (https://capitalatlas.ai/funds/rakuten-capital) — Series A
- XTech Ventures (https://capitalatlas.ai/funds/xtech-ventures) — Series A
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series E
- Signifiant (https://capitalatlas.ai/funds/signifiant) — Series E