# Base

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/base-5

- Industry: Medical Devices & Equipment
- Headquarters: New York, US
- Website: www.get-base.com
- Total disclosed funding: $4.3M
- Latest round: Seed (Feb 9, 2021)
- Investors on record: 6

## About

Base is a health optimization company, based in the US, specializing in advanced laboratory testing and personalized health insights to help individuals improve their overall well-being.Founded in 2019 in New York, US, Base operates as a health optimization firm that provides personalized health insights through laboratory testing. The company has raised a total of USD 3.4 mn, with its latest funding round being a Seed round led by the Female Founders Fund on February 9, 2021. CEO Lola Priego, who also founded the company, has not indicated any business pivots or changes in operations since its inception.Base offers a comprehensive suite of health optimization services that include advanced laboratory testing such as blood panels, toxins tests, and gut microbiome analyses. These services assess an individual's biological age and overall health, empowering users with actionable insights and personalized action plans. The platform operates across 24 U.S. states, allowing testing to be completed at home or at one of their 2,000 partner labs, primarily targeting health-conscious individuals and those managing chronic health concerns.Base utilizes a subscription-based revenue model, where clients subscribe to an annual membership priced at USD 399. This membership provides access to over 100 lab tests annually, including 60 tests upon joining and a further 60 after a six-month interval. Additional services such as at-home lab draws for USD 79 and specialized tests like the Gut Microbiome Test for USD 239 enhance user engagement and overall experience.Following the recent Seed funding round of USD 3.4 mn, Base is focusing on expanding its reach and enhancing its product offerings. The company aims to launch new health optimization products in the upcoming year, although specific details on these products are yet to be announced. Additionally, Base plans to expand its services into new geographic markets across the United States, with a targeted timeline for this expansion in the next 12 months. The funding will be utilized to support these initiatives and enhance overall service delivery.

## Funding rounds

- Seed, Feb 9, 2021, $3.4M — 23andMe, Inc., Brooklyn Bridge Ventures, Female Founders Fund, TheVentureCity, Lakehouse, Amplifyher Ventures
- Seed, Nov 10, 2020 — TheVentureCity
- Seed, Jan 3, 2020, $0.9M — Brooklyn Bridge Ventures, Lakehouse

## Investors

- Brooklyn Bridge Ventures (https://capitalatlas.ai/funds/brooklyn-bridge-ventures) — Seed
- Lakehouse (https://capitalatlas.ai/funds/lakehouse) — Seed
- TheVentureCity (https://capitalatlas.ai/funds/theventurecity) — Seed
- 23andMe, Inc. — Seed
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Seed
- Amplifyher Ventures (https://capitalatlas.ai/funds/amplifyher-ventures) — Seed