# BASE

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/base-4

- Industry: Consumer Products
- Headquarters: Jakarta, Indonesia
- Website: www.base.co.id
- Total disclosed funding: $6M
- Latest round: Series A (Nov 4, 2022)
- Investors on record: 7

## About

BASE, headquartered in Jakarta, Indonesia, is a prominent vegan beauty company specializing in eco-friendly skincare and cosmetic products designed to meet diverse skin needs.Established in 2019 in Jakarta, Indonesia, BASE offers a range of skincare and beauty products. The company has engaged in three significant deals since its founding and raised USD 6.000 mn in SERIES A funding on November 4, 2022, led by Rakuten Capital, with participation from investors including Antler and East Ventures. Yaumi Sugiharta serves as both the CEO and founder, with prior entrepreneurial experience which contributes to BASE's innovative approach.BASE specializes in vegan beauty products, offering items such as multifunctional face mists, natural exfoliating pads, lip tints, moisturizers, serums, and sunscreens. Their formulations are designed to enhance skin health while promoting environmentally friendly practices. Popular products like the All Day Quick Comfort Face Mist and Daily Renewal Natural Exfoliating Pads target consumers focused on cruelty-free and effective beauty solutions, with a marketing emphasis on urban areas in Southeast Asia.BASE operates with a direct-to-consumer model, primarily through its online platform. Their pricing strategy includes individual products such as the Lip Tint at Rp 105,000 and the Ultra Matte Natural Sunscreen at Rp 215,000, alongside bundle offerings like the Gloss & Go Collection Set priced at Rp 630,000. This approach not only facilitates revenue generation through direct sales but also helps build a loyal customer base that values quality and ethical standards.Following its recent SERIES A funding of USD 6.000 mn raised in November 2022, BASE plans to enhance the supply of its plant-based products and invest in product and technology development. The company aims to launch new vegan skincare innovations in the upcoming year and is considering expanding its presence in additional Southeast Asian markets. This strategic utilization of funding is geared towards meeting the growing consumer demand for sustainable beauty solutions.

## Funding rounds

- Series A, Nov 4, 2022, $6M — Pegasus Tech Ventures, East Ventures, Rakuten Capital, Skystar Capital, Antler
- Seed, Jun 2, 2021 — Pegasus Tech Ventures, East Ventures, Skystar Capital, Antler, XA Network, iSeed
- Seed, Sep 9, 2019 — East Ventures, Skystar Capital

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed, Series A
- Skystar Capital (https://capitalatlas.ai/funds/skystar-capital) — Seed, Series A
- Pegasus Tech Ventures (https://capitalatlas.ai/funds/pegasus-tech-ventures) — Seed, Series A
- Antler (https://capitalatlas.ai/funds/antler) — Seed, Series A
- XA Network (https://capitalatlas.ai/funds/xa-network) — Seed
- iSeed (https://capitalatlas.ai/funds/iseed) — Seed
- Rakuten Capital (https://capitalatlas.ai/funds/rakuten-capital) — Series A