# Barstool Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/barstool-sports

- Industry: Information Services
- Headquarters: New York, US
- Website: www.barstoolsports.com
- Total disclosed funding: $23M
- Latest round: Series B (Jan 23, 2018)
- Investors on record: 1

## About

Based in the US, Barstool Sports, Inc. operates as a digital media company that delivers engaging sports and pop culture content through various formats, appealing primarily to younger audiences.Barstool Sports, Inc. is a digital media company that focuses on sports and pop culture content. Founded in 2003 in New York, US, the company was acquired by PENN Entertainment, Inc. in February 2023 for USD 388.00 mn, marking a significant strategic shift. The firm has completed four funding rounds and has evolved its business model since its inception. The co-founders are Stormqueen, and the current CEO is Erika Badan, along with Will Compton.Barstool Sports primarily operates as a digital media company, focusing on sports and pop culture content through a variety of formats including video, blogs, and podcasts. The company's flagship offerings include popular shows such as "Pardon My Take," "One Bite," and "Spittin' Chiclets," which engage audiences through a mix of sports commentary, humor, and unique storytelling. Barstool’s content also extends to live events and merchandise sales, effectively creating a multi-faceted entertainment brand. The primary end users of Barstool's products are sports enthusiasts and younger audiences looking for relatable and entertaining sports commentary, with a significant following across major U.S. cities like Chicago, New York, Boston, and Philadelphia. Their digital platforms cater to a nationwide audience, providing content that aims to connect with fans through humor and irreverent takes on sports culture.Barstool Sports generates revenue through a combination of advertising, sponsorships, merchandise sales, and content partnerships. The firm engages in direct-to-consumer transactions by offering subscription-based access to exclusive content and premium merchandise associated with its shows and brands. The revenue model includes partnerships with various brands for advertising on its platforms, where businesses can leverage Barstool’s extensive reach to target their desired demographics. Additionally, Barstool's online merch store provides fans with branded apparel and products, enhancing customer engagement while driving sales. The firm's established presence in both digital advertising and consumer goods positions it uniquely within the sports media landscape, attracting a diverse range of advertisers and consumers alike.Barstool Sports, following its complete acquisition by PENN Entertainment, Inc. in February 2023, is positioned for growth. The funding from this deal, which valued the company at USD 450.00 mn post-money, will facilitate the expansion of its content offerings and market reach. The company plans to introduce new products and experiences, solidifying its brand within the sports media industry. With a focus on enhancing engagement through innovative content and live events, Barstool aims to penetrate further into key markets by the end of 2024.

## Funding rounds

- Series B, Jan 23, 2018, $15M — TCG
- Series A, Dec 31, 2015, $8.4M — TCG

## Investors

- TCG (https://capitalatlas.ai/funds/tcg) — Series A, Series B