# BarkBox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/barkbox

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.barkbox.com
- Total disclosed funding: $77M
- Latest round: Series C (May 17, 2016)
- Investors on record: 12

## About

BarkBox, Inc. is a subscription-based service that delivers customized boxes filled with toys, treats, and surprises specifically designed for dogs, catering to their unique preferences and needs.Founded in 2011 and headquartered in New York, US, BarkBox, Inc. specializes in dog subscription services. The company has completed a total of 8 deals, with the most recent funding occurring on December 20, 2016. During this Series C round, BarkBox raised USD 8.28 mn, bringing their total amount raised to USD 8.28 mn and a current company valuation of USD 244.18 mn.BarkBox primarily focuses on delivering monthly subscription boxes tailored for dogs, which include a selection of toys, treats, and surprise items. Each box is uniquely crafted to cater to the specific preferences and needs of individual pets, incorporating factors like allergy-friendly snacks, durability for heavy chewers, and toys designed around various play styles. Launched in 2012, the service aims to enhance dog happiness by providing engaging and safe products, having shipped over 6,000,000 boxes to date. The core customer base consists of dog owners across the United States and Canada who value personalized pet care and seek convenient solutions to keep their pets entertained and satisfied. BarkBox markets its products primarily through direct-to-consumer channels, allowing pet owners to subscribe for either 6- or 12-month plans, and also provides the option of customizing boxes based on specific dog characteristics.BarkBox generates its revenue primarily through subscription services, offering plans that start at USD 22 per month for various tiers, including standard and Super Chewer subscriptions. Each subscription typically includes two toys, two bags of treats, and a surprise item, all curated around a unique monthly theme. Customers engage in recurring transactions, where they are charged for their subscription based on the chosen duration (1, 6, or 12 months). The company facilitates transactions directly with consumers, ensuring a streamlined buying experience through its website. By providing additional customization options and addressing customer satisfaction proactively, BarkBox maintains a robust relationship with its clients, fostering loyalty and repeat business.Following their Series C funding round in December 2016, BarkBox plans to invest in the development of new products tailored to evolving customer needs. They aim to enhance their subscription offerings with innovative toys and treats designed specifically for various dog breeds. Additionally, BarkBox is exploring expansion into international markets, particularly targeting European countries by 2023. The funds raised in the recent round will support these initiatives, enabling BarkBox to improve product quality and broaden its market reach.

## Funding rounds

- Series C, May 17, 2016, $60M — RRE Ventures, August Capital, Resolute Ventures
- Series B, Jul 11, 2014, $10M — RRE Ventures, Lerer Hippeau Ventures, Bertelsmann Digital Media Investments, Vast Ventures, Resolute Ventures, Slow, BoxGroup, Daher Capital, Connect Ventures
- Series A, Apr 9, 2013, $5M — RRE Ventures, Polaris Partners, 500 Global, Lerer Hippeau Ventures, Bertelsmann Digital Media Investments, Vast Ventures
- Series A, Jul 9, 2012, $1.7M — RRE Ventures, Polaris Partners, 500 Global, Lerer Hippeau Ventures, Bertelsmann Digital Media Investments, Resolute Ventures

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series A, Series B, Series C
- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Lerer Hippeau Ventures — Series A, Series B
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A, Series B
- Resolute Ventures (https://capitalatlas.ai/funds/resolute-ventures) — Series A, Series B, Series C
- Vast Ventures (https://capitalatlas.ai/funds/vast-ventures) — Series A, Series B
- Slow (https://capitalatlas.ai/funds/slow) — Series B
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Series B
- Daher Capital — Series B
- Connect Ventures — Series B
- August Capital (https://capitalatlas.ai/funds/august-capital) — Series C