# Bark Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bark-technologies

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.bark.us
- Total disclosed funding: $41M
- Latest round: Series C (Jun 1, 2022)
- Investors on record: 14

## About

Bark Technologies, Inc. is dedicated to enhancing digital safety for families through innovative products like the Bark Phone, Bark App, and Bark Watch, focusing on parental controls and monitoring features for children's online activities.Founded in 2015 and headquartered in Atlanta, US, Bark Technologies, Inc. specializes in digital safety solutions for families. The company has raised a total of USD 30.00 mn, with its most recent funding round, Series C, led by Kayne Anderson Capital Advisors on July 1, 2022. CEO Brian Bason has played a pivotal role in shaping the company's vision and growth since its inception and focuses on addressing digital safety for parents and children. Bark has completed 11 deals to date, indicating a proactive approach to securing investment and support for its services.Bark offers a comprehensive suite of products designed to enhance digital safety for families, focusing primarily on their core product, the Bark Phone, along with the Bark App and Bark Watch. The Bark Phone integrates parental controls and monitoring features, ensuring that parents can oversee their children's online activities across various platforms, including social media, text messages, and emails. The Bark App extends these functionalities to other devices such as iPhones, Androids, tablets, and computers, utilizing advanced AI to scan for potential threats like cyberbullying and inappropriate content. Released to provide a robust solution for parents, Bark's services cater primarily to families with children, helping them establish healthy digital boundaries and facilitating open conversations about online safety. Their offerings are available in multiple geographic markets, including the United States, South Africa, Guam, and Australia, reflecting a commitment to serving diverse family dynamics across these regions.Bark operates on a subscription-based revenue model, offering various plans that cater to the needs of families. Their flagship offerings include Bark Premium and Bark Jr, which provide extensive monitoring and control features for a monthly fee of USD 14 and USD 5, respectively. Additionally, the Bark Phone is available through a payment plan starting at USD 29 per month, which includes the cost of the device along with ongoing service fees. This structure enables clients, primarily parents, to manage their children's digital interactions while allowing Bark to maintain a steady income stream through these subscriptions. The blend of direct-to-consumer sales and recurring subscription revenue facilitates a sustainable financial model, positioning Bark to respond effectively to the growing demand for parental control solutions in the digital age.Bark Technologies, Inc. aims to leverage its recent funding from the Series C round to enhance its product offerings and expand into new geographic markets. The company is focused on developing additional features for the Bark Phone and improving its app functionalities to better serve families. Additionally, Bark plans to enter new markets, specifically targeting further expansion in regions such as Europe and Asia by the end of 2024. The strategic utilization of the USD 30.00 mn raised will support these initiatives and enhance ongoing product development efforts. In July 2022, Santa Barbara Venture Partners exited its stake in the company, marking a significant transition in its investment landscape.

## Funding rounds

- Series C, Jun 1, 2022, $30M — Kayne Anderson Capital Advisors
- Series B, Dec 24, 2020, $0.3M — Santa Barbara Venture Partners
- Series B, Oct 8, 2020, $0.3M — Santa Barbara Venture Partners
- Series A, Aug 29, 2018, $9M — Signal Peak Ventures, Two Sigma Investments, Hallett Capital, Fuel Capital, Symmetrical Ventures, Atlanta Seed Company
- Seed, Jan 18, 2018 — The JumpFund
- Seed, Aug 1, 2017 — Studio VC
- Seed, Aug 1, 2016, $1.3M — Hallett Capital, Techstars, Karlin Ventures, Fuel Capital, Symmetrical Ventures, Savannah Lowcountry Angel And Mentor Ventures
- Seed, Oct 22, 2015, $0.5M — Social Starts, Karlin Ventures

## Investors

- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed
- Karlin Ventures (https://capitalatlas.ai/funds/karlin-ventures) — Seed
- Hallett Capital (https://capitalatlas.ai/funds/hallett-capital) — Seed, Series A
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Fuel Capital — Seed, Series A
- Symmetrical Ventures (https://capitalatlas.ai/funds/symmetrical-ventures) — Seed, Series A
- Savannah Lowcountry Angel And Mentor Ventures — Seed
- Studio VC (https://capitalatlas.ai/funds/studio-vc) — Seed
- The JumpFund (https://capitalatlas.ai/funds/the-jumpfund) — Seed
- Signal Peak Ventures (https://capitalatlas.ai/funds/signal-peak-ventures) — Series A
- Two Sigma Investments (https://capitalatlas.ai/funds/two-sigma-investments) — Series A
- Atlanta Seed Company (https://capitalatlas.ai/funds/atlanta-seed-company) — Series A
- Santa Barbara Venture Partners (https://capitalatlas.ai/funds/santa-barbara-venture-partners) — Series B
- Kayne Anderson Capital Advisors (https://capitalatlas.ai/funds/kayne-anderson-capital-advisors) — Series C