# Bananacultur Gaming & Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bananacultur-gaming-media

- Industry: Travel & Leisure
- Headquarters: Shanghai, China
- Website: www.bananaculture.asia
- Total disclosed funding: $53M
- Latest round: Series B (Sep 27, 2017)
- Investors on record: 4

## About

Bananacultur Gaming & Media is a technology company specializing in the development of interactive entertainment solutions for the gaming and media industries, emphasizing user engagement and immersive experiences.Founded in 2015 and headquartered in Shanghai, China, Bananacultur Gaming & Media focuses on creating innovative gaming software and platforms. In January 2021, the company was acquired by VSPN, a portfolio company of Tiantu Capital and Tencent Investment, from investors including Seeinfront Capital and IDG Capital. The company has completed 3 deals to date, with a significant investment of CNY 200.000 mn in its latest funding round, Series B, attracting notable investors such as Capital E-Sports, IDG Capital, MPC, and Seeinfront Capital.Bananacultur Gaming & Media specializes in developing interactive entertainment solutions for the gaming and media sectors. Their offerings include innovative gaming software and platforms designed to enhance user engagement, integrating advanced technology to meet the demands of gamers through improved graphics and user interfaces. The company serves a diverse customer base, marketing its products globally across North America, Europe, and select Asian markets, catering to individual gamers, educational institutions, and corporate clients.Bananacultur Gaming & Media generates revenue through various channels, including subscriptions, direct sales, and partnerships. Clients can access their offerings via monthly subscription plans or one-time purchases for game titles. Their revenue model accommodates both B2B and direct-to-consumer sales, with key products comprising flagship gaming titles and subscription-based services that provide ongoing content access. This diverse revenue structure supports sustainable growth within the competitive gaming industry.Bananacultur Gaming & Media aims to expand its product lineup with new gaming solutions targeted for release by the end of 2022. To support these initiatives, the CNY 200.000 mn raised in the Series B funding round will be allocated towards R&D and market expansion. The company is also planning to enter additional markets in Southeast Asia and Europe by mid-2023. The recent acquisition by VSPN is expected to enhance their growth strategy, leveraging synergies within the portfolio.

## Funding rounds

- Series B, Sep 27, 2017, $30M — IDG Capital, MPC, Capital E-Sports, Seeinfront Capital
- Series A, Jun 12, 2016, $23M — IDG Capital

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A, Series B
- MPC — Series B
- Capital E-Sports — Series B
- Seeinfront Capital (https://capitalatlas.ai/funds/seeinfront-capital) — Series B