# Balloon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/balloon-2

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.getballoon.com
- Total disclosed funding: $2.4M
- Latest round: Seed (Dec 10, 2019)
- Investors on record: 13

## About

Balloon, Inc. is a collaboration platform that facilitates decision-making by reducing groupthink and encouraging psychological safety in teams, enhancing workplace dynamics and productivity.Founded in 2015, Balloon, Inc. operates from San Francisco, US, providing a unique platform for team collaboration. The company has successfully closed 9 deals, with the most recent on December 10, 2019, when it raised USD 2.1 million in a Seed round from investors including Wavemaker Partners and LAUNCH. The founders, Amanda Greenberg, Kelsey Brookfield, Noah Bornstein, and Wenbo Li, along with CEO Ismail Keremoglu, aim to drive innovation in collaborative tools.Balloon offers a research-backed collaboration platform designed to enhance decision-making by mitigating the effects of groupthink and fostering psychological safety among teams. Central to its offerings is the 'Flight' feature, which allows teams to share ideas, evaluate input, and collaborate asynchronously, accommodating various schedules and time zones. This platform serves a diverse client base, including leaders and organizations across various industries who seek to streamline their collaboration processes while amplifying the voices of typically quieter team members. By promoting high engagement—evidenced by a 78% participation rate—and facilitating the sharing of previously unheard ideas, Balloon aims to improve productivity and decision-making efficiency. Their products are marketed primarily in North America and Europe, with a growing presence in Asia-Pacific markets.Balloon generates revenue through subscription-based models, wherein organizations pay for access to the platform's collaborative features and associated resources. Clients can engage with the platform through various pricing plans tailored to organizational size and usage requirements, thereby allowing flexibility for both small teams and larger enterprises. The typical business transaction involves organizations subscribing to Balloon's services, which includes access to proprietary Flight templates and tools designed to enhance meeting efficiency and gather actionable insights. The recurring revenue model supports ongoing product development and customer support, ensuring that users remain engaged and derive maximum value from the platform's capabilities.In December 2019, Balloon, Inc. raised USD 2.1 million in Seed funding co-led by new investors Wavemaker Partners and LAUNCH, with participation from Imagination Capital, Luma Pictures, Streamlined Ventures, XFactor Ventures, and PLG Ventures. The company will use the funding to accelerate its growth. Plans for the future include the development of new features for the platform aimed at enhancing user experience and expanding into broader markets, particularly targeting the Asia-Pacific region by 2022. This expansion aligns with the company's strategy to increase its global footprint and cater to diverse client needs.

## Funding rounds

- Seed, Dec 10, 2019, $2.1M — Wavemaker Partners, LAUNCH, Streamlined Ventures, Luma Pictures, XFactor Ventures, Imagination Capital, PLG Ventures
- Seed, May 16, 2019 — Streamlined Ventures
- Seed, Nov 18, 2016, $0.1M — 500 Global
- Seed, Feb 26, 2016, $0.1M — Right Side Capital Management, Forum Ventures, Fulcrum Investing, Prosper Women Entrepreneurs
- Angel, Sep 4, 2014, $0.1M — DreamIt Ventures

## Investors

- DreamIt Ventures (https://capitalatlas.ai/funds/dreamit-ventures) — Angel
- Right Side Capital Management (https://capitalatlas.ai/funds/right-side-capital-management) — Seed
- Forum Ventures (https://capitalatlas.ai/funds/forum-ventures) — Seed
- Fulcrum Investing — Seed
- Prosper Women Entrepreneurs — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Streamlined Ventures (https://capitalatlas.ai/funds/streamlined-ventures) — Seed
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- LAUNCH (https://capitalatlas.ai/funds/launch) — Seed
- Luma Pictures — Seed
- XFactor Ventures (https://capitalatlas.ai/funds/xfactor-ventures) — Seed
- Imagination Capital (https://capitalatlas.ai/funds/imagination-capital) — Seed
- PLG Ventures (https://capitalatlas.ai/funds/plg-ventures) — Seed