# Balance Water

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/balance-water

- Industry: Consumer Products
- Headquarters: Sydney, Australia
- Website: www.drinkbalance.com
- Latest round: Series A (Jun 13, 2012)
- Investors on record: 2

## About

Balance Water Inc. specializes in producing infused spring water products that incorporate sustainable Australian wildflowers, promoting hydration and wellness through natural ingredients.Balance Water Inc., founded in 2005 by Peter Maher in Sydney, Australia, produces unique infused spring water. The company has undergone no major pivots or changes in operations since its inception. Its most recent funding round was a SERIES A led by Emil Capital Partners and Thomas H Lee Partners on June 13, 2012, with undisclosed financials. The company has executed one deal to date, focusing on establishing itself as a prominent player in the hydration market.Drink Balance offers a unique line of infused spring water products that combine the purity of mountain spring water with the essence of sustainably handpicked Australian wildflowers. Their core product offerings include Balance® and Cleanse® brands of water, designed to promote hydration and wellness without added flavors. Balance® contains six Australian wildflowers, while Cleanse® features four wildflowers, appealing to health-conscious consumers seeking natural hydration solutions. These products cater to individual consumers and health-oriented retailers, with distribution primarily in the Australian market and select retailers in the United States expanding their international reach.The revenue model for Drink Balance is primarily driven through direct-to-consumer sales, supported by subscription services for regular deliveries. Customers can opt for monthly subscriptions to receive their preferred products, enhancing customer loyalty and ensuring consistent revenue streams. Additionally, the company maintains relationships with retail partners who stock their products, thereby expanding their market presence. While specific pricing plans are proprietary, the flagship Balance® and Cleanse® products are positioned as premium offerings in the hydration segment.Balance Water Inc. plans to utilize recent funding from the SERIES A round in June 2012 to support the development and launch of new infused water products. The company is targeting expansion into additional international markets, focusing on regions beyond Australia and the United States by 2025. This growth strategy includes increasing partnerships with health-oriented retailers to enhance distribution and accessibility.

## Funding rounds

- Series A, Jun 13, 2012 — Thomas H. Lee Partners, ECP Growth

## Investors

- Thomas H. Lee Partners (https://capitalatlas.ai/funds/thomas-h-lee-partners) — Series A
- ECP Growth (https://capitalatlas.ai/funds/ecp-growth) — Series A