# Balance Financial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/balance-financial

- Industry: Financial Services
- Headquarters: Bellevue, US
- Website: www.balancefinancial.com
- Total disclosed funding: $2.7M
- Latest round: Series A (Sep 7, 2011)
- Investors on record: 3

## About

Balance Financial offers technology-driven financial solutions that streamline operations and enhance communication for modern businesses, particularly targeting small to medium-sized enterprises.Balance Financial specializes in providing innovative financial technology solutions. The company was acquired by TaxAct in October 2013 for an undisclosed amount. It is headquartered in Bellevue, US. The latest funding round was Series A, led by Crosslink Capital, raising a total of USD 1.50 mn, which is also the total amount raised across funding rounds. The company has executed 4 deals.The company's main offerings include a suite of technology-driven solutions designed to meet the demands of modern businesses. These products are engineered to streamline operations, enhance communication, and drive efficiency across various sectors. Key functionalities of these solutions encompass data management, cloud-based services, and user-friendly interfaces that facilitate seamless integration into existing systems. The target clientele includes small to medium-sized enterprises (SMEs) across North America and Europe, with particular emphasis on technology, retail, and service industries. By addressing specific pain points such as operational bottlenecks and communication breakdowns, the company positions its products as essential tools for enhancing productivity and fostering growth in the digital age.The company's revenue model is primarily structured around subscription services and one-time licensing fees, tailored to meet the varying needs of clients. Clients engage with the company through a direct-to-consumer channel, opting for monthly or annual subscription plans that grant them access to the full suite of software solutions. Additionally, partnerships with resellers and industry affiliates broaden the customer base, enabling the company to reach a wider audience. Revenue generation is further supported by flagship products that have become synonymous with the brand, ensuring a steady income stream from both new and existing users. This multifaceted approach to sales and distribution highlights the company's commitment to providing value while maintaining sustainable revenue growth.Following its acquisition by TaxAct, Balance Financial plans to leverage its innovative financial technology solutions to expand its product offerings and enhance market presence. The company aims to launch new products designed for emerging markets within the next year. Specific focus will be placed on penetrating additional regions in North America and Europe. The recent Series A funding will be utilized to support the development and marketing of these new products.

## Funding rounds

- Series A, Sep 7, 2011, $1.5M — Crosslink Capital, Alliance of Angels, VFormation
- Series A, Jun 10, 2011, $1.2M — Crosslink Capital

## Investors

- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Series A
- Alliance of Angels (https://capitalatlas.ai/funds/alliance-of-angels) — Series A
- VFormation — Series A