# Baker Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/baker-technologies

- Industry: Internet
- Headquarters: Denver, US
- Website: www.trybaker.com
- Total disclosed funding: $11M
- Latest round: Series A (Nov 21, 2017)
- Investors on record: 6

## About

Baker Technologies, Inc. is a company specializing in food technology, offering solutions that streamline food delivery and restaurant management through a mobile app and web platform.Founded in 2014 in Denver, US, Baker Technologies, Inc. operates within the food technology sector, enhancing interactions between customers and restaurants. The company has completed a total of 5 deals, with its most recent deal dated November 21, 2017, when it raised USD 7.99 mn in a Series A round led by Poseidon Asset Management, alongside participation from Base Ventures, Phyto Partners, Panther Opportunity Fund, and XG Ventures.Baker operates primarily within the food technology sector, providing innovative solutions for the food delivery and restaurant management space. Their core product offerings include a user-friendly mobile application and web platform that facilitates seamless interactions between customers and restaurants. The app allows users to browse local restaurants, place orders, and manage deliveries, addressing the increasing demand for convenience in meal options, particularly in urban environments. Since its launch, Baker has aimed to enhance the dining experience for consumers while supporting restaurants in optimizing their operations and reaching a broader audience. The company primarily serves customers in major metropolitan areas across North America and Europe, focusing on urban centers where food delivery trends are rapidly growing.Baker generates revenue through a multi-faceted transaction structure, primarily centered around a commission-based model. Restaurants partnering with Baker pay a percentage fee on each completed order, which allows the platform to sustain its operations while providing value-added services to both consumers and businesses. Additionally, Baker offers subscription plans for restaurants that include premium features such as enhanced visibility on the app, advanced analytics, and promotional tools. These pricing plans are designed to cater to various business sizes, from local eateries to larger chains, ensuring access to essential tools for effective customer engagement. The revenue streams are complemented by partnerships with local delivery services, enhancing operational efficiency and customer satisfaction within the food delivery ecosystem.Baker Technologies, Inc. plans to leverage its recent Series A funding of USD 7.99 mn, raised on November 21, 2017, to accelerate product development and enhance its service offerings. The company aims to introduce new features within its mobile application, targeting a launch in 2019, and expand its geographic footprint into additional metropolitan areas in the US and Europe by 2020. This strategic expansion is expected to enhance Baker's market presence and cater to the growing demand for food delivery solutions.

## Funding rounds

- Series A, Nov 21, 2017, $8M — XG Ventures, Base Ventures, Phyto Partners, Poseidon Asset Management, Panther Opportunity Fund
- Seed, Mar 14, 2017, $1.6M — XG Ventures, Base Ventures, Phyto Partners, Poseidon Asset Management
- Seed, Aug 5, 2016, $1.6M — 500 Global, XG Ventures, Base Ventures, Poseidon Asset Management

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- XG Ventures (https://capitalatlas.ai/funds/xg-ventures) — Seed, Series A
- Base Ventures (https://capitalatlas.ai/funds/base-ventures) — Seed, Series A
- Poseidon Asset Management (https://capitalatlas.ai/funds/poseidon-asset-management) — Seed, Series A
- Phyto Partners (https://capitalatlas.ai/funds/phyto-partners) — Seed, Series A
- Panther Opportunity Fund (https://capitalatlas.ai/funds/panther-opportunity-fund) — Series A