# Bajo Foods Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bajo-foods-private

- Industry: Food
- Headquarters: Bengaluru, India
- Website: www.lofoods.fit
- Total disclosed funding: $5.5M
- Latest round: Series A (Jul 17, 2025)
- Investors on record: 5

## About

Based in India, Bajo Foods Private Limited operates in the health food sector, focusing on keto-friendly products designed for low-carbohydrate, high-fat diets, promoting health and wellness among consumers. Bajo Foods Private Limited, founded in 2019 and headquartered in Bangaluru, India, specializes in the development and sale of keto-friendly food products. In In July 2025, Bajo Foods Private Limited raised USD 3.5 million in series A funding co-led by new investors Rainmatter and Capital Code, with participation from other new investors Icebreaker Tech and KPB Family Trust. Returning investor Mount Judi Ventures and other unspecified investors also participated in the round. Lo! Foods specializes in a comprehensive range of keto-friendly products aimed at consumers seeking low-carbohydrate, high-fat dietary options. The company's core offerings include various keto flours, snacks, cookies, and chocolates, all designed to align with the ketogenic diet's principles, promoting fat as the primary energy source for the body. These products are formulated with nutrient-dense ingredients such as superfood seeds—sunflower, flax, melon, and pumpkin—ensuring they are not only low in carbohydrates but also high in nutritional value. Lo! Foods primarily targets health-conscious individuals, including those managing chronic conditions such as Type 2 diabetes, PCOD, and thyroid issues. The brand's offerings are available across multiple geographical markets, including urban centers in India and potentially expanding to international locations, catering to a diverse client base that includes both direct consumers and health-focused retailers.Lo! Foods operates on a direct-to-consumer sales model, facilitated through their e-commerce platform. The company's revenue for the most recent year, 2023, was USD 1,813,810. The EBITDA for the same period was USD -894,831.4. The revenue structure includes individual product sales and subscription services for keto and high-protein meal plans, enabling customers to receive regular shipments of products tailored to their dietary needs. Customers can benefit from promotional offers, such as free shipping on orders above INR 499 and cashback incentives on subscriptions, which encourage repeat business. The flagship product lines, including Keto Flours, Keto Cookies, and Keto Namkeens, are priced competitively within the health food market, designed to enhance customer loyalty while driving revenue growth as the company continues to expand its product offerings and market presence. The company will use the July 2025 funding for product development and further growth.

## Funding rounds

- Series A, Jul 17, 2025, $3.5M — Rainmatter, Capital Code, Mount Judi Ventures, KPB Family Trust, Icebreaker Tech
- Series A, Dec 21, 2022, $2M — Mount Judi Ventures

## Investors

- Mount Judi Ventures (https://capitalatlas.ai/funds/mount-judi-ventures) — Series A
- Rainmatter (https://capitalatlas.ai/funds/rainmatter) — Series A
- Capital Code (https://capitalatlas.ai/funds/capital-code) — Series A
- KPB Family Trust — Series A
- Icebreaker Tech (https://capitalatlas.ai/funds/icebreaker-tech) — Series A