# BackType

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/backtype

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.backtype.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Mar 10, 2011)
- Investors on record: 7

## About

BackType is a company that specializes in WordPress Premium Support services, designed to assist businesses and individuals in managing their online presence effectively and efficiently.BackType provides comprehensive support for WordPress-related needs, primarily helping clients with theme installations, plugin management, and database solutions. Founded in San Francisco, US, the company has undergone no major strategic pivots since its inception. The firm has raised a total of USD 1.00 mn through Seed funding, with its most recent funding round on February 13, 2014, involving investors such as 500 Global, Founder Collective, Freestyle VC, K9 Ventures, Lowercase Capital, and True Ventures.The company specializes in providing comprehensive WordPress Premium Support services that cater to a diverse range of clientele, including small businesses, entrepreneurs, and organizations looking to establish an online presence. Their core offerings include the installation of themes and plugins, database management, and administrative tasks, all designed to streamline the website management process. These services aim to resolve common challenges faced by users, such as technical complexities and the need for effective online marketing tools, enabling clients to focus on their core business activities. The company's solutions are globally accessible, serving markets across North America, Europe, Asia, and Australia, which underscores their commitment to supporting a wide array of clients in establishing professional websites with integrated marketing capabilities.The company's revenue structure is primarily derived from subscription-based services, where clients pay for ongoing access to WordPress support and management. This transactional model fosters long-term relationships with clients, as they rely on the company for continuous updates, security, and management of their online platforms. Clients usually enter into agreements that encompass various service tiers, allowing them to select packages suited to their specific needs, including potential add-ons for advanced features. The revenue stream is bolstered by partnerships that may provide complementary services, thereby enhancing the overall value offered to customers. While specific pricing details are not disclosed, the service offerings are designed to accommodate both B2B and direct-to-consumer transactions, appealing to a broad spectrum of users seeking reliable online solutions.BackType plans to utilize its recent Seed funding of USD 1.00 mn to enhance its product offerings and expand into new geographical regions. The company aims to introduce a set of upgraded support features by the end of 2014, targeting markets in North America and Europe for expansion. This growth strategy is designed to tap into the increasing demand for WordPress support services as more businesses transition to digital platforms.

## Funding rounds

- Seed, Mar 10, 2011, $1M — True Ventures, K9 Ventures, Lowercase Capital, 500 Global, Founder Collective, Freestyle VC
- Series A, Jan 31, 2009, $0.3M — True Ventures
- Seed, Jun 1, 2008, $0M — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Series A, Seed
- K9 Ventures (https://capitalatlas.ai/funds/k9-ventures) — Seed
- Lowercase Capital (https://capitalatlas.ai/funds/lowercase-capital) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed