# BackOps

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/backops

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.hireathena.com
- Total disclosed funding: $21M
- Latest round: Series B (Oct 13, 2013)
- Investors on record: 7

## About

BackOps Inc. is a U.S.-based company that specializes in automated accounting and human resources services, streamlining back-office operations for businesses through their comprehensive platform.Founded in 2010 and headquartered in San Francisco, US, BackOps Inc. operates under the brand HireAthena. The company provides a unified solution for bookkeeping, payroll, and HR services primarily targeting startups and non-profit organizations. Julia Kuo and Paula Saidy lead the company as Co-CEOs. BackOps has raised a total of USD 15.00 mn across funding rounds, with their latest being a Series B round led by ACME Capital, which accounted for the entire amount raised.HireAthena offers an integrated platform that delivers 24/7 access to bookkeeping, payroll, benefits management, and financial reporting. The system enables real-time updates and approvals through a user-friendly interface, catering specifically to startups and non-profits in the U.S. Since its inception, the focus has been on leveraging advanced technology to optimize operational efficiency.HireAthena's revenue model is subscription-based, allowing clients to select customized service plans for their accounting and HR needs. Services include payroll management and bookkeeping, typically packaged into agreements with monthly fees. This model promotes predictable revenue streams, as businesses pay for only the services they require.BackOps Inc. plans to expand its service offerings with new products aimed at enhancing its platform's functionality. Specific geographic regions targeted for future market expansion have not been disclosed. The recent Series B funding will support these growth initiatives, particularly in scaling operations and developing advanced features.

## Funding rounds

- Series B, Oct 13, 2013, $15M — ACME Capital
- Series A, Jul 11, 2013, $6M — Headline, GV, Tuesday Capital, Promus Ventures, ACME Capital, Sherpa Healthcare Partners
- Seed, Oct 30, 2012, $0.1M — Kima Ventures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- Headline (https://capitalatlas.ai/funds/headline) — Series A
- GV (https://capitalatlas.ai/funds/gv) — Series A
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Series A
- Promus Ventures (https://capitalatlas.ai/funds/promus-ventures) — Series A
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Series A, Series B
- Sherpa Healthcare Partners (https://capitalatlas.ai/funds/sherpa-healthcare-partners) — Series A