# Back At You Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/back-at-you-media

- Industry: Marketing/Advertising
- Headquarters: US
- Website: www.backatyou.com
- Latest round: Seed (Apr 17, 2014)
- Investors on record: 2

## About

Back At You Media specializes in technology solutions for real estate brokerages, enhancing operations through automation, marketing, and client management tools tailored for real estate professionals.Back At You Media, founded in 2010 by Eric Gaygeshian, Kathy Acre, and Michael Glazer, provides technology solutions specifically for real estate brokerages. The company has undertaken multiple business strategies to enhance its offerings. Its headquarters is located in the United States. Back At You Media raised USD 0.25 mn in total funding, with its most recent funding round being a VENTURE DEBT round on November 25, 2015, from Lighter Capital, targeting further growth and scalability.Back At You offers a comprehensive suite of technology solutions for real estate brokerages, focusing on automation, marketing, and client relationship management. Its core products include SocialBAY, which automates social media marketing, and ClientBAY, a robust CRM designed to enhance engagement with buyers and sellers through personalized communication. Additionally, the platform features FinancialBAY, which streamlines back-office operations, including transaction management and commission tracking, providing valuable insights through extensive reporting tools. These products cater to a diverse client base, comprising over 300 brokerages and 150,000 agents across the United States and Canada, enabling them to manage listings and foster relationships in a technology-driven market.Back At You generates revenue through a subscription-based model tailored for real estate professionals. This structure allows brokerages to access its suite of tools, providing streamlined automation and enhanced marketing capabilities. Clients subscribe to various packages that may include flagship products like SocialBAY and ClientBAY, which facilitate efficient marketing and client management. While specific pricing details are not disclosed, the packages are designed to cater to the needs of both large enterprises and smaller brokerages, leveraging Back At You's innovative technology to drive sales and productivity in a competitive real estate landscape.Back At You Media plans to utilize the USD 0.50 mn raised from the recent VENTURE DEBT deal to enhance its product offerings and extend its market reach. The company is currently developing new features for its existing products, expected to launch in 2024. Additionally, Back At You is targeting expansion into international markets, specifically the United Kingdom and Australia, by the end of 2025, to broaden its client base and enhance global operations.

## Funding rounds

- Seed, Apr 17, 2014 — Second Century Ventures, REach

## Investors

- Second Century Ventures (https://capitalatlas.ai/funds/second-century-ventures) — Seed
- REach — Seed