# Babylist

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/babylist

- Industry: Consumer Products
- Headquarters: Oakland, US
- Website: www.babylist.com
- Total disclosed funding: $61M
- Latest round: Series C (Nov 3, 2021)
- Investors on record: 7

## About

Babylist Inc. is a US-based company that provides a universal baby registry platform, allowing expecting parents to streamline gift-giving by adding items from any retailer, enhancing the experience for both families and their friends.Founded in 2011 and headquartered in Oakland, US, Babylist Inc. offers a one-stop solution for expecting families to curate their baby registries. Founded by Natalie Gordon, the company has undergone shifts in strategy that included expanding their offerings to better serve their demographic. Babylist raised USD 60.00 mn in Series C funding on November 3, 2021, led by Norwest Venture Partners with participation from Halogen Ventures, Marcy Venture Partners, Next Play Ventures, and returning investor 500 Global. The total amount raised by the company now stands at USD 60.00 mn, with a current valuation of USD 571.07 mn.Babylist primarily offers a comprehensive baby registry service tailored for expecting parents and families. Its core offering is a universal baby registry that allows users to add products from any retailer, streamlining gift-giving for friends and family. Additionally, Babylist provides curated kits of expert-selected, parent-tested products and an interactive checklist to guide users through essential purchases. The company also features expert-backed guides on various pregnancy and parenting topics, making it a valuable resource for new families.Babylist generates revenue through direct-to-consumer sales via its baby registry platform, where customers select products and receive them as gifts from friends and family. This transaction model encourages partnerships with retailers and brands to promote their products through the Babylist platform. The company enhances customer engagement through promotional offers like a welcome baby box and registry discounts. Detailed pricing information for products is not disclosed, but revenue is generated primarily from sales through the registry and related product offerings.In November 2021, Babylist raised USD 60.00 mn in Series C funding, which will be utilized to establish a physical presence for its expansion into overseas markets. The company aims to enhance its services by launching new products and expanding its geographic reach, although specific new products or markets have not been disclosed at this time.

## Funding rounds

- Series C, Nov 3, 2021, $60M — Norwest Venture Partners, 500 Global, Halogen, Marcy Venture Partners, Next Play Ventures
- Seed, Jun 25, 2013, $0.7M — Okapi Venture Capital, 500 Global, Altair Capital
- Seed, Oct 31, 2012 — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series C
- Okapi Venture Capital (https://capitalatlas.ai/funds/okapi-venture-capital) — Seed
- Altair Capital — Seed
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series C
- Halogen (https://capitalatlas.ai/funds/halogen) — Series C
- Marcy Venture Partners (https://capitalatlas.ai/funds/marcy-venture-partners) — Series C
- Next Play Ventures (https://capitalatlas.ai/funds/next-play-ventures) — Series C