# BABYGO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/babygo

- Industry: Travel & Leisure
- Headquarters: Busan, South Korea
- Website: www.babygo.kr
- Latest round: Seed (Jul 1, 2022)
- Investors on record: 2

## About

Based in South Korea, Aegiyagaja Co., Ltd. operates the Baby Go platform, which connects parents with child-friendly locations and activities, streamlining their search for family outings.Founded in 2019 in Busan, South Korea, Aegiyagaja Co., Ltd. specializes in connecting parents with suitable venues for children. The company has secured a total of KRW 100.000 mn in funding, including a recent investment round in February 2023, led by Samsung Venture Investment and featuring XnTREE Ventures. The company is led by CEO and founder Se-jeong Oh.The primary offering of the company, ????? (Baby Go), is a platform that connects parents with various child-friendly locations and activities. The service simplifies the search process for parents seeking suitable venues to visit with their children, addressing the significant time investment typically associated with finding these places. Users can explore a diverse range of options, including popular attractions, events, and hot deals, all designed to enhance family outings. The platform operates primarily in South Korea, with notable presence in major cities including Busan, Seoul, and Jeju, enabling local families to discover accessible and enjoyable activities.The revenue structure of ????? is derived from a combination of service subscriptions and potential partnerships with local businesses that cater to families. The company engages in direct-to-consumer transactions, where families can access premium content or exclusive deals while visiting various venues. Although specific pricing plans for these services are not detailed, the business model suggests fees associated with premium listings or promotional placements for featured venues. Collaborations with child-oriented businesses may further diversify revenue streams, creating value for both parents and local businesses.In February 2023, Aegiyagaja Co., Ltd. raised KRW 100.000 mn in venture funding to upgrade its convenience-oriented services and localize offerings in Indonesia. The funding will support the launch of new features designed for parents and plans to expand into new markets beyond South Korea.

## Funding rounds

- Seed, Jul 1, 2022 — Korea Tech Incubator for Startup, Mark & Company

## Investors

- Korea Tech Incubator for Startup — Seed
- Mark & Company (https://capitalatlas.ai/funds/mark-company) — Seed