# Baby Mori

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/baby-mori

- Industry: Retail
- Headquarters: London, UK
- Website: www.babymori.com
- Total disclosed funding: $5.2M
- Latest round: Series A (May 24, 2019)
- Investors on record: 4

## About

Baby Mori Limited is a retailer specializing in sustainable clothing for babies and children, dedicated to providing high-quality, eco-friendly products that prioritize comfort and safety for young ones.Baby Mori Limited, founded in 2015, is a UK-based company headquartered in London that focuses on eco-conscious baby and kids’ apparel. The founder, Akin Onal, has a background in creating sustainable brands. In May 2019, the company raised GBP 4 million in Series A funding led by Guinness Asset Management, with participation from JOBI Capital and 500 Startups, totaling GBP 4 million raised to date. The company has completed three funding deals.Baby Mori Limited specializes in sustainable baby and kids’ clothing, including sleepsuits, pyjamas, bodysuits, and sleeping bags made from organic cotton, bamboo, and other sustainable materials. The company focuses on offering comfort and safety for infants, catering to parents and caregivers seeking stylish and eco-friendly apparel. Additionally, Baby Mori extends its product range to include toys, gifts, and nursery essentials, serving various markets across the UK, Europe, and select international regions.Baby Mori Limited generates revenue primarily through direct-to-consumer sales via its online platform. The company's pricing includes key items such as the Clever Zip Sleepsuit priced around GBP 20. Sales occur through one-time purchases, with potential for subscriptions for regular items like sleepwear. The company also explores opportunities for bulk purchases, aiming to engage retail partners and expand into wholesale arrangements, targeting a loyal customer base.Following the GBP 4 million raised in May 2019, Baby Mori Limited plans to expand its product offerings by launching new items that enhance its sustainable clothing line. The company aims to penetrate additional markets beyond the UK and Europe, with specific strategies to target new geographic regions by 2022. The recent funding will be utilized to support these growth initiatives, enhancing product development and market outreach.

## Funding rounds

- Series A, May 24, 2019, $5.1M — 500 Global, JOBI Capital, Guinness Global Investors
- Seed, May 12, 2016, $0.1M — 500 Global, MPGI

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- MPGI — Seed
- JOBI Capital (https://capitalatlas.ai/funds/jobi-capital) — Series A
- Guinness Global Investors (https://capitalatlas.ai/funds/guinness-global-investors) — Series A