# BABY JOB Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/baby-job-co

- Industry: Consumer Services
- Headquarters: Osaka, Japan
- Website: www.baby-job.co.jp
- Total disclosed funding: $5.9M
- Latest round: Series B (Jul 30, 2021)
- Investors on record: 9

## About

Founded in 2018 and Based in Osaka, Japan, BABY JOB Co., Ltd. is a company that operates child rearing support services by providing programs, resources, and operational assistance for childcare environments, supporting caregivers, facilities, and related institutions through service delivery and solutions that address daily childcare needs activities. In July 2021, Baby Job raised JPY 540 million in series B funding from new investors DIMENSION, Direct Marketing MIX, iSGS Investment Works, Mizuho Capital, Seiho Investment Works, Senshu Ikeda Capital, SMBC Venture Capital and returning investor Hack Ventures.

BABY JOB Co., Ltd. provides support services related to child rearing. The company offers a subscription service that supplies disposable diapers and wipes to childcare facilities, reducing the logistical burden on parents. It also operates a platform that helps parents search for suitable childcare facilities using map functions and enables tour reservation. In addition, the company provides a cashless payment service that supports financial transactions within childcare settings, offering convenience for both parents and childcare providers.

BABY JOB Co., Ltd. generates revenue through structured services, including subscription fees and transactional services with childcare facilities. Their core revenue model is based on a subscription system for diaper and wipe deliveries, ensuring steady income. The cashless payment service also enhances financial transactions, providing parents with various payment options and encouraging wider usage. B2B partnerships enable childcare facilities to incorporate the company’s offerings into their services, fostering customer loyalty and increased adoption of their support products.

As of July 2021, the company plans to expand childcare support services, strengthen subscription logistics, enhance cashless payment adoption, grow partner facility networks, and develop new digital platforms.

## Funding rounds

- Series B, Jul 30, 2021, $4.9M — SMBC Venture Capital, Mizuho Capital, Senshu Ikeda Capital, iSGS Investment Works, Hack Ventures, Seiho Investment Works, Direct Marketing MiX Inc., DIMENSION
- Series A, Apr 1, 2020, $1M — Japan Startup Support Association

## Investors

- Japan Startup Support Association (https://capitalatlas.ai/funds/japan-startup-support-association) — Series A
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series B
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series B
- Senshu Ikeda Capital (https://capitalatlas.ai/funds/senshu-ikeda-capital) — Series B
- iSGS Investment Works (https://capitalatlas.ai/funds/isgs-investment-works) — Series B
- Hack Ventures (https://capitalatlas.ai/funds/hack-ventures) — Series B
- Seiho Investment Works (https://capitalatlas.ai/funds/seiho-investment-works) — Series B
- Direct Marketing MiX Inc. — Series B
- DIMENSION — Series B