# Baba

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/baba

- Industry: Healthcare
- Headquarters: New York, US
- Website: www.callbaba.com
- Total disclosed funding: $47M
- Latest round: Series A (Oct 20, 2026)
- Investors on record: 10

## About

Baba Care, Inc. is a U.S.-based company that provides patient advocacy services, simplifying healthcare navigation for families. They focus on delivering personalized support to help individuals manage their medical needs effectively.Founded in 2025 and headquartered in New York, Baba Care, Inc. specializes in patient advocacy services, enhancing healthcare navigation for clients. The company secured USD 6.5 mn in Seed funding in February 2026, led by General Catalyst Partners and supported by several other investors. The founder has not been specifically mentioned, and there are no records of previous companies or mergers. The company has completed 1 deal since its inception.Baba Care, Inc. specializes in patient advocacy services that streamline the healthcare navigation process for individuals and families. Their core offering is a dedicated healthcare advocate, who works directly with patients to manage their medical needs, from addressing chronic conditions to everyday health support. The advocates assist clients by handling logistics such as insurance inquiries, scheduling appointments, and providing medication management, ensuring that patients receive timely and appropriate care. Baba Care's services are available across all 50 states in the U.S., targeting a diverse clientele that includes Medicare recipients and other insurance holders. This service is designed to alleviate the stress of healthcare management, enabling patients to focus on their health and well-being, with an emphasis on creating a supportive and communicative relationship between advocates and clients.Baba Care, Inc. operates on a model where its advocacy services are primarily covered by Medicare, resulting in minimal to no out-of-pocket costs for the majority of its clients. Revenue is generated through structured partnerships and arrangements with insurance providers, ensuring that the services offered are accessible to a broad audience. The transaction model involves direct engagement with patients who receive personalized advocacy, thereby facilitating the healthcare process effectively. Specific pricing plans and transaction structures are aligned with clients' insurance agreements, ensuring transparency regarding any potential cost-sharing. Baba Care's unique service offering is positioned to serve a wide range of healthcare needs, further enhancing its revenue generation potential through satisfied clients who actively engage with their advocates over time.In February 2026, Baba raised USD 6.5 mn in Seed funding to expand its Medicare patient support services. This funding will be utilized to hire additional staff and strengthen partnerships with healthcare providers, with a focus on enhancing the overall service delivery. The company aims to broaden its reach and improve support options for Medicare patients, though specific timelines for new product launches or geographic expansions have not been disclosed.

## Funding rounds

- Series A, Oct 20, 2026, $40M — FirstMark Capital, General Catalyst, CVS Health Ventures, Ground Up Ventures, Valtrius, Valtruis, Genius Ventures
- Seed, Feb 25, 2026, $6.5M — General Catalyst Partners, Soma Capital Management, Ground Up Ventures, Genius Ventures, TriEdge Investments

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- Ground Up Ventures — Seed, Series A
- Genius Ventures — Seed, Series A
- TriEdge Investments — Seed
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series A
- General Catalyst — Series A
- CVS Health Ventures (https://capitalatlas.ai/funds/cvs-health-ventures) — Series A
- Valtrius — Series A
- Valtruis — Series A