# Baaz

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/baaz

- Industry: Software
- Headquarters: Bangalore, India
- Website: http://baaz.live/
- Total disclosed funding: $0.9M
- Latest round: Angel (Apr 27, 2022)
- Investors on record: 2

## About

Based in Karnataka, India, and founded in 2020 by CEO Chitresh Parihar and CTO Ruben Gregory, Atiiad Technologies Pvt. Ltd., d.b.a. Baaz operates a provider of no-code SaaS (software as a service) solutions for retail stores to host live video shows for showcasing their collections and products, manage inventory, collect payments, and answer customer queries. In April 2022, Atiiad Technologies Pvt. Ltd. raised USD 0.7 million in angel funding from Lead Angels and RiSo Capital.

Baaz offers a no-code Software as a Service (SaaS) tool that facilitates the seamless hosting of one-to-many live shopping events, including product launches, update announcements, or community engagement. The software also offers a wide range of features, including in-video catalogs, live chats, checkout options, gamification, and flash sales, enabling businesses to provide customers with a more engaging and convenient shopping journey, eliminating the need for redirects to third-party links. In addition, the software provides analytics dashboards for businesses to gain deep insights into customer interactions with their videos.

## Funding rounds

- Angel, Apr 27, 2022, $0.7M — Lead Invest, RiSo Capital
- Seed, Sep 30, 2021, $0.3M — RiSo Capital

## Investors

- RiSo Capital (https://capitalatlas.ai/funds/riso-capital) — Seed, Angel
- Lead Invest (https://capitalatlas.ai/funds/lead-invest) — Angel