# B5Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/b5media

- Industry: Media
- Headquarters: Toronto, Canada
- Website: http://www.b5media.com
- Total disclosed funding: $2M
- Latest round: Series A (Oct 5, 2006)
- Investors on record: 2

## About

B5Media Inc. is a Toronto-based online platform specializing in lottery games, offering secure access and innovative features to enhance user engagement in gaming experiences across various international markets.Founded in Toronto, Canada, B5Media Inc. focuses on the online gambling sector, particularly in lottery games. In April 2013, the company was acquired by Alloy Digital for an undisclosed sum. The company has raised a total of USD 2.00 mn in funding, with its latest round being a Series A round from investors Brightspark Ventures and JLA Ventures, dated April 20, 2012. The founder has not been publicly detailed, nor are there known subsidiaries.B5Media Inc. operates VIPTOTO, a reputable online gambling platform that specializes in various lottery games, including the Hong Kong lottery and international options from markets like Singapore, Sydney, and Europe. The platform is designed for individual consumers, particularly lottery enthusiasts, providing features such as a dream interpretation tool and a historical number tracking feature to enhance the gaming experience.VIPTOTO generates revenue through transaction-based activities linked to its lottery offerings. Customers purchase tickets starting at a minimum of IDR 20,000 for various games, including the flagship Hong Kong lottery. Revenue is derived from ticket sales and potential commissions associated with the account management processes, ensuring a transparent user experience.Following the acquisition, B5Media Inc. plans to leverage its recent funding from April 2012 to enhance its product lineup and improve market outreach. The company aims to expand its offerings in existing markets and explore entry into new geographic regions, with specific targets for growth to be defined in upcoming strategic plans.

## Funding rounds

- Series A, Oct 5, 2006, $2M — Brightspark Ventures, JLA Ventures

## Investors

- Brightspark Ventures (https://capitalatlas.ai/funds/brightspark-ventures) — Series A
- JLA Ventures (https://capitalatlas.ai/funds/jla-ventures) — Series A