# Azoma

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/azoma

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.azoma.ai/
- Total disclosed funding: $1.4M
- Latest round: Seed (Dec 17, 2024)
- Investors on record: 4

## About

Based in Ontario, Canada, and founded in 2022, Ecomtent, Inc. doing business as Azoma specializes in Generative Engine Optimization (GEO) software for enterprises, enhancing brand visibility for consumer brands and retailers in the AI-driven marketplace. The company was founded by its Max Sinclair (CEO) and Timur Luguev (CTO). In September 2026, Azoma raised venture funding from dunnhumby Ventures.

Azoma specializes in Generative Engine Optimization (GEO) software designed for enterprises, particularly targeting leading consumer brands and retailers. Their core offerings enable businesses to optimize their content for AI-driven search engines like ChatGPT, Google AI Mode, and Amazon Rufus, enhancing brand visibility and discoverability among billions of potential customers. These solutions include tools for tracking brand presence across AI platforms, analyzing consumer trends, and generating optimized content such as product listings and blogs. Azoma serves a diverse client base across North America, Europe, and Asia, providing solutions that cater to industries requiring high-consideration products. The software effectively addresses the growing demand for brands to adapt to the AI shopping landscape, ensuring they remain competitive and visible in the evolving digital marketplace.

Azoma operates on a subscription-based revenue model, providing clients with access to its suite of GEO tools and services. This model allows brands and retailers to engage in ongoing partnerships, leveraging the software for continuous optimization of their content for AI systems. Clients typically pay for tiered services, which may include features for real-time analytics, content generation, and competitive tracking. The company’s flagship offerings, which include automated content creation and brand visibility tracking, are integral to the transactional structure between Azoma and its clients. By optimizing for AI-driven search, Azoma enables its customers to increase their market share and conversion rates without disclosing specific pricing plans or revenue figures associated with these services.

The company will use the September 2026 funding to accelerate its product roadmap, strengthen the connection between AI visibility, recommended actions and incremental revenue, and further develop analysis of AI shopping-assistant channels.

## Funding rounds

- Seed, Dec 17, 2024, $1.4M — Techstars, MaRS Investment Accelerator Fund, eBay Ventures, Twin Path Ventures

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed
- eBay Ventures (https://capitalatlas.ai/funds/ebay-ventures) — Seed
- Twin Path Ventures (https://capitalatlas.ai/funds/twin-path-ventures) — Seed