# Ayoh

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ayoh

- Industry: Food
- Headquarters: Golden, US
- Website: www.eatayoh.com/
- Total disclosed funding: $4.5M
- Latest round: Seed (Dec 27, 2024)
- Investors on record: 5

## About

Ayoh, Inc. is a US-based food brand specializing in innovative mayonnaise products, known as "sando sauces," that enhance the culinary experience for sandwich lovers and food enthusiasts alike.Founded in 2024 and headquartered in Golden, US, Ayoh, Inc. creates unique mayonnaise variants to elevate food enjoyment. The company recently raised USD 4.5 mn in Seed funding, attracting investors such as Imaginary Ventures and Great Circle Ventures, targeting retail distribution and product development.Ayoh! offers a distinctive range of mayonnaise called "sando sauces," including Dill Pickle Mayo, Hot Giardinayo, Tangy Dijonayo, and Original Mayo, designed to enhance the flavor and texture of sandwiches. Their products cater to a wide audience, including consumers in the US, Canada, and select European markets, focusing on both retail and food service channels.Ayoh! employs a direct-to-consumer sales strategy with its products available online and through potential wholesale partnerships. Their signature sando sauces are marketed in packs, such as three-bottle bundles priced at USD 10.00, and they also engage in B2B sales for restaurants and catering services, providing distinctive mayonnaise flavors to enhance menu offerings.In December 2024, Ayoh, Inc. raised USD 4.5 mn in Seed funding, led by Imaginary Ventures, to support its initiatives. The company plans to expand its retail distribution and develop new mayonnaise flavors while enhancing in-store and event marketing efforts. Targeted geographic expansions are planned to reach new markets to increase brand presence and customer engagement.

## Funding rounds

- Seed, Dec 27, 2024, $4.5M — Lerer Hippeau Ventures, Imaginary Ventures, Simple Food Ventures, Habitat Partners Management, Great Circle Ventures

## Investors

- Lerer Hippeau Ventures — Seed
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Seed
- Simple Food Ventures (https://capitalatlas.ai/funds/simple-food-ventures) — Seed
- Habitat Partners Management (https://capitalatlas.ai/funds/habitat-partners-management) — Seed
- Great Circle Ventures (https://capitalatlas.ai/funds/great-circle-ventures) — Seed