# Ayenda

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ayenda-s-a-s

- Industry: Travel & Leisure
- Headquarters: Medellin, Colombia
- Website: www.ayenda.com/
- Total disclosed funding: $9.9M
- Latest round: Series A (Feb 19, 2020)
- Investors on record: 7

## About

Based in Colombia, Ayenda S.A.S. operates as a hospitality company providing affordable accommodations such as hotels and serviced apartments, focusing on high-quality service for business and leisure travelers.Ayenda S.A.S. was founded in 2015 and operates within the hospitality sector, specializing in diverse lodging options across Colombia, Mexico, and Peru. The firm is co-founded by Andres Sarrazola and Steve Mbéké. Its headquarters is located in Medellin, Colombia. Throughout its operations, Ayenda has successfully completed a total of 5 deals, with the most recent one occurring on July 1, 2023, when the company raised USD 10.00 mn in a funding round led by investors including 500 Global, Dalus Capital, and IDB Lab. This funding brought the total amount raised by Ayenda to USD 10.00 mn.Ayenda operates primarily in the hospitality sector, offering a diverse range of accommodations including hotels, hostels, and serviced apartments across Colombia, Mexico, and Peru. The company focuses on delivering high-quality, affordable lodging options that cater to both leisure and business travelers. By emphasizing cleanliness, safety, and a welcoming atmosphere, Ayenda aims to solve common pain points encountered by guests such as finding reliable and conveniently located accommodations that provide good value for money. The company serves a broad customer base, including individual travelers, corporate clients, and groups seeking short-term to medium-term stays. Ayenda’s accommodations are strategically located in key urban centers, which include major cities in the mentioned countries, ensuring that guests have access to local attractions and amenities.Ayenda's revenue model is primarily based on direct bookings for accommodation services, facilitating transactions between the company and individual consumers, as well as corporate clients. The company employs a straightforward pricing structure where customers can book rooms directly through its app or website, allowing for guaranteed best rates and no cancellation fees. Through partnerships with various businesses, Ayenda also offers corporate rates designed for companies looking to accommodate employees. This model fosters a seamless transaction process that emphasizes user engagement, highlighting customer satisfaction through competitive pricing and quality service. Flagship offerings include a variety of accommodations across multiple cities, all designed to meet the needs of diverse clientele while maintaining a consistent standard of excellence.In July 2023, Ayenda S.A.S. raised USD 10.00 mn in funding, which will support the company’s initiatives for future growth. This includes plans to expand into additional markets within Latin America, focusing on enhancing their presence in strategic locations across the region. Furthermore, Ayenda is currently developing new services and products to improve customer experience and anticipates launching these offerings in the coming year.

## Funding rounds

- Series A, Feb 19, 2020, $8.7M — Kaszek Ventures, Irelandia Aviation Limited, Kairos, Altabix, BWG Ventures
- Seed, Mar 13, 2019, $1.2M — 500 Global, Kairos, Softbank Latin America Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Kairos (https://capitalatlas.ai/funds/kairos) — Seed, Series A
- Softbank Latin America Ventures (https://capitalatlas.ai/funds/softbank-latin-america-ventures) — Seed
- Kaszek Ventures (https://capitalatlas.ai/funds/kaszek-ventures) — Series A
- Irelandia Aviation Limited — Series A
- Altabix — Series A
- BWG Ventures — Series A