# Awareness

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/awareness

- Industry: Software
- Headquarters: Burlington, US
- Website: www.awarenessnetworks.com
- Total disclosed funding: $27M
- Latest round: Series B (Jun 28, 2012)
- Investors on record: 2

## About

Awareness is a gaming technology company that operates an online platform specializing in slot games, catering primarily to the Southeast Asian market.Awareness is focused on delivering an online platform for slot gaming. Founded by Patrick S and Regina Monastiero, the company is headquartered in Burlington, US. Awareness raised USD 2.000 mn in a Series B funding round on June 28, 2012, led by North Bridge Venture Partners, bringing the total amount raised to USD 2.000 mn with a current valuation of USD 30.334 mn.The company specializes in providing a comprehensive online gaming platform focused on slot games, branded as "????????????" or "direct slot web." Their offerings include a variety of slot games from reputable developers, ensuring a diverse gaming experience. The platform operates 24/7, allowing users to access games anytime, addressing the demand for flexible entertainment, primarily targeting online gamblers in Thailand while also aiming to attract users from other Southeast Asian markets. By integrating user-friendly technology and modern graphics, Awareness enhances the gaming experience for both casual players and seasoned gamblers.Revenue is generated through direct-to-consumer transactions where users place bets on various slot games. Players fund their accounts with different payment methods, facilitating a seamless gaming experience. Awareness likely employs a revenue-sharing model with game developers, retaining a percentage of wagers. The structure supports individual transactions that may include promotions and bonuses for new users, enhancing retention and engagement. Specific pricing plans for games are not disclosed, but the model is competitive to attract a broad customer base.With the most recent funding raised in June 2012, Awareness plans to utilize the USD 2.000 mn from the Series B round to support upcoming product launches and geographic expansion. The company aims to introduce new gaming experiences in 2023, targeting expansion into additional Southeast Asian markets. The recent funding will help facilitate these initiatives, enhancing product offerings and broadening market reach.

## Funding rounds

- Series B, Jun 28, 2012, $2M — North Bridge Venture Partners
- Series B, Sep 6, 2011, $3M — North Bridge Venture Partners
- Series B, Feb 5, 2010, $10M — North Bridge Venture Partners
- Series A, Dec 23, 2008, $2M — North Bridge Venture Partners, Greylock Partners
- Series A, Jul 1, 2008, $2.5M — North Bridge Venture Partners
- Series A, Mar 9, 2007, $7M — North Bridge Venture Partners, Greylock Partners

## Investors

- North Bridge Venture Partners (https://capitalatlas.ai/funds/north-bridge-venture-partners) — Series A, Series B
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series A