# Awareness Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/awareness-technologies

- Industry: Software
- Headquarters: Westport, US
- Website: www.awarenesstechnologies.com
- Total disclosed funding: $5.5M
- Latest round: Series A (Apr 7, 2010)
- Investors on record: 1

## About

Awareness Technologies, Inc. develops endpoint security solutions designed for both home and business users, focusing on user behavior monitoring and digital safety enhancement through a range of products.Founded in 2002, Awareness Technologies, Inc. is based in Westport, US. The company specializes in endpoint security solutions for varying user needs. It has undergone no significant pivots in business strategy. The founder, Elia Huelamo, has been involved in the company since its inception. As of December 7, 2020, the company was acquired by TZP Group, and its total amount raised is USD 5.50 mn from its Series A funding round, with a current valuation of USD 39.45 mn.Awareness Technologies specializes in providing endpoint security solutions for homes and businesses. Its core products include Veriato, Interguard, Screentime, and Webwatcher, focusing on user behavior monitoring and productivity enhancement. Veriato offers advanced workforce behavior analytics, while Interguard provides visibility into employee activity on company devices. Screentime and Webwatcher assist parents in monitoring their children's online activities. The products are marketed across North America, Europe, and Asia Pacific, catering to corporate enterprises, educational institutions, and individual consumers.Awareness Technologies generates revenue through subscription-based models for its products, with clients engaging in annual or multi-year contracts. Services offered include user activity monitoring and productivity analytics through products like Veriato and Interguard. Consumer products such as Webwatcher and Screentime provide individual pricing plans for parents. The revenue structure is supported by ongoing updates and comprehensive client support.Future initiatives for Awareness Technologies include launching new products and expanding into additional geographic markets. The insights from the Series A funding round in December 2020, amounting to USD 5.50 mn, are expected to be used to enhance product development and market penetration strategies. The company aims to target more sectors within North America and explore opportunities in Europe by 2022.

## Funding rounds

- Series A, Apr 7, 2010, $5.5M — Balance Point Capital

## Investors

- Balance Point Capital (https://capitalatlas.ai/funds/balance-point-capital) — Series A