# Award Pool

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/award-pool

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.awardpool.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Jun 29, 2021)
- Investors on record: 3

## About

Award Pool delivers engagement solutions through gamification and recognition platforms, providing organizations with innovative tools to enhance motivation and reward achievements effectively.Award Pool is a Toronto-based company founded in 2020 that specializes in enhancing employee and participant engagement through tailored recognition solutions. The company raised CAD 2.8 million in Seed funding on June 29, 2021, from investors including Equivesto Inc., Flori Ventures, and FunFair Technologies. The founder, Alex Falconer, has a history of entrepreneurship, although no details of other ventures are available. Award Pool has completed one deal to date, reinforcing its growth trajectory.Award Pool specializes in innovative solutions designed to enhance engagement through gamification and recognition platforms. Their core offerings include a comprehensive suite of services that enables organizations to reward and motivate employees or participants effectively. These solutions focus on facilitating recognition programs that drive user engagement and improve performance metrics across various sectors. Award Pool’s platforms are utilized by a diverse client base that includes corporations, educational institutions, and non-profit organizations, particularly in North America and Europe, where they have successfully installed their products to cater to customer engagement needs. The end users range from employees in corporate settings to participants in educational programs, all benefiting from enhanced motivation and recognition of achievements through the company’s tailored services.Award Pool generates revenue through a structured model that includes subscription-based services and partnership agreements. Clients engage with the firm on a recurring basis, subscribing to access its gamification platforms and recognition tools. The transactions typically involve organizations paying a set fee to implement and customize the platform for their specific needs, with various pricing tiers depending on the scale and features they select. Additionally, Award Pool may engage in B2B transactions, providing solutions directly to companies looking to enhance their employee engagement strategies. Their flagship offerings are central to this revenue model, as they are designed to facilitate seamless integration into existing corporate structures while driving measurable engagement outcomes.In June 2021, Award Pool secured CAD 2.8 million in Seed funding, which will be utilized to support the launch of its first public beta and to execute its go-to-market strategy. The company is anticipated to expand its product offerings and explore new market opportunities, though specific new products or geographic regions targeted for expansion have not yet been detailed.

## Funding rounds

- Seed, Jun 29, 2021, $2.3M — FunFair Technologies, Flori Ventures, Equivesto Inc.

## Investors

- FunFair Technologies — Seed
- Flori Ventures (https://capitalatlas.ai/funds/flori-ventures) — Seed
- Equivesto Inc. — Seed