# Awake Corporation Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/awake-corporation-co

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.awakepeople.com
- Latest round: Seed (Mar 1, 2022)
- Investors on record: 2

## About

Based in Seoul, South Korea, and founded in 2020, Awake Corporation Co., Ltd. focuses on innovative digital solutions aimed at enhancing personal development and well-being, catering to individual users and organizations alike. Awake Corporation Co., Ltd.  specializes in developing digital platforms for personal growth. The company has secured a total of 3 deals, with their latest round of funding, raising KRW 700 million, completed on June 10, 2022, from Toss. CEO Minjoon Kim leads the company, which has shown a commitment to expanding its reach in the personal development sector. Awake People specializes in innovative solutions aimed at enhancing personal development and well-being. Their core offerings include a range of digital platforms and applications designed to facilitate mindfulness, productivity, and self-improvement. These products cater to individual users, corporate clients, and educational institutions, fostering a more engaged and resilient user base. The company has strategically marketed its services across various geographical markets, including North America, Europe, and parts of Asia, where there is a notable demand for self-improvement tools. The end users of these products span a diverse demographic, from professionals seeking better work-life balance to students aiming to enhance their focus and academic performance.Awake People generates revenue primarily through subscription-based models that cater to both individual users and organizations. Clients typically engage with the company to access a suite of digital tools, which may include a flagship app focused on mindfulness and productivity training. The structure of these transactions often involves tiered subscription plans, allowing users to select from different levels of service based on their needs. For corporate partnerships, the company provides tailored packages that facilitate employee wellness programs, ensuring a steady stream of revenue from B2B transactions. Pricing tiers are designed to provide flexibility, accommodating both small businesses and larger enterprises, while individual consumers are invited to choose plans that align with their personal development goals.Awake Corporation plans to leverage the KRW 700 million raised on June 10, 2022, to develop new digital products aimed at enhancing user experiences and expanding their service offerings. The company is targeting expansion into additional markets in Southeast Asia and Europe by the end of 2023. This growth strategy includes launching new features and applications that align with their mission of fostering personal development and well-being.

## Funding rounds

- Seed, Mar 1, 2022 — Korea Tech Incubator for Startup, Seoul Technology Holdings

## Investors

- Korea Tech Incubator for Startup — Seed
- Seoul Technology Holdings (https://capitalatlas.ai/funds/seoul-technology-holdings) — Seed