# Avocarrot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/avocarrot

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.avocarrot.com
- Total disclosed funding: $2.1M
- Latest round: Seed (May 19, 2015)
- Investors on record: 4

## About

Avocarrot Limited delivers innovative demand-side advertising technologies, focusing on programmatic solutions for mobile applications. Its platform empowers businesses to connect efficiently with targeted audiences, enhancing user engagement and monetization.Avocarrot Limited was founded in 2012 and operates from London, UK. The company specializes in mobile advertising solutions, primarily through a programmatic advertising platform. In September 2013, Avocarrot was acquired by Glispa, a subsidiary of Market Tech Holdings. The company has completed 3 deals, with its most recent funding round being a Seed round in September 2016, raising USD 2.00 mn from investors including Darling Ventures and Odyssee Venture. The total amount raised by the company stands at USD 2.00 mn.Avocarrot.com specializes in providing innovative solutions in the mobile advertising space, focusing primarily on demand-side advertising technologies. Their core product offerings revolve around a comprehensive advertising platform that facilitates programmatic advertising, enabling businesses to efficiently connect with their target audiences through mobile applications. Released between 2013 and 2016, Avocarrot's services are designed to enhance user engagement and maximize monetization for app developers. The platform serves a diverse clientele that includes mobile app developers and advertisers across various sectors, aiming to improve the performance of their mobile marketing campaigns. Geographically, Avocarrot operates in key markets such as North America and Europe, expanding its reach to a global audience of end users seeking effective advertising solutions.Avocarrot's revenue model is primarily structured around partnerships and B2B transactions, emphasizing its relationships with mobile app developers and advertisers. The company typically engages clients through a performance-based pricing structure, allowing advertisers to pay based on the results generated from their campaigns. This model incentivizes both parties to maximize the effectiveness of the ads served within mobile applications. Flagship services include the programmatic ad platform, which provides detailed analytics and targeting options, ensuring clients receive optimal return on investment. The transaction process is streamlined, allowing for efficient integration and real-time bidding, ultimately enhancing the user experience while driving revenue growth for both Avocarrot and its partners.Avocarrot Limited is focused on developing new products aimed at enhancing mobile advertising capabilities, with plans for upcoming launches in the near term. The company is also exploring expansion into additional markets in the Asia-Pacific region by the end of 2017. The recent Seed funding of USD 2.00 mn is expected to support these growth initiatives, particularly in product development and market penetration strategies.

## Funding rounds

- Seed, May 19, 2015, $2M — Odyssee Venture, Darling Ventures
- Seed, Feb 25, 2013, $0.1M — Collider, Entrepreneur First

## Investors

- Collider — Seed
- Entrepreneur First (https://capitalatlas.ai/funds/entrepreneur-first) — Seed
- Odyssee Venture (https://capitalatlas.ai/funds/odyssee-venture) — Seed
- Darling Ventures (https://capitalatlas.ai/funds/darling-ventures) — Seed