# Avaline

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/avaline

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.drinkavaline.com
- Total disclosed funding: $9.5M
- Latest round: Series A (Jul 27, 2021)
- Investors on record: 4

## About

Based in California, US, Avaline LTD. was founded in 2020 by co-founders Cameron Diaz and Katherine Power. The company operates as a winemaker. Avaline's Red whine was released in October 2020, followed by a Sparkling in December 2021. As of 2021, Avaline had over 119,000 active Instagram followers and had 15,000+ one-on-one discussions with its community. Since its 2020, Avaline has produced over 28 million video views through earned media attention and compelling social content. Avaline is now accessible in 46 states through retail outlets and 13 states through direct-to-consumer sales. In July 2021, the company raised USD 9.5 million in Series A funding.

The company's produced wines are plant-based and synthetic-free, manufactured with organic and clean components, and are entirely devoid of isinglass or eggs, giving consumers pure and sugar-free wines. Avaline's clean wine lineup presently comprises Avaline White, Avaline Rosé, Avaline Red, Avaline Sparkling, and the newest release, Avaline Sparkling Rosé 375ml, a DTC-exclusive limited-edition.

The company generates revenue by selling wines on its website.

The company plans to use the funding in July 2021 to build up its workforce, funding the brand's continuing retail development, speeding the direct-to-consumer (DTC) platform, and growing both globally and into new categories are all priorities. Avaline will be ready for shipment to customers in almost 40 states by the end of 2021.

## Funding rounds

- Series A, Jul 27, 2021, $9.5M — Greycroft, Plus Capital, Marcy Venture Partners, H Venture Partners

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A
- Plus Capital (https://capitalatlas.ai/funds/plus-capital) — Series A
- Marcy Venture Partners (https://capitalatlas.ai/funds/marcy-venture-partners) — Series A
- H Venture Partners (https://capitalatlas.ai/funds/h-venture-partners) — Series A