# Auum

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/auum

- Industry: Consumer Products
- Headquarters: Chatillon, France
- Website: www.auum.com
- Total disclosed funding: $24M
- Latest round: Series B (Apr 22, 2025)
- Investors on record: 6

## About

Founded in 2019 and based in Chatillon, France, Arrêtons l’Usage Unique Maintenant, trading under the name Auum, operates as a manufacturing company of dishwasher machine and coffee machines. In April 2025, Auum raised EUR 15 million in series B funding led by SWEN Capital Partners, with participation from Blast.Club, SEB Alliance, StarQuest and Founders Future. Auum offers a sustainable alternative to disposable cups in companies by providing a reusable glass and a cleaning device called auum-S. The auum-S uses high temperature steam to clean and disinfect the glass in 20 seconds, using only 10cl of water and no chemicals. This makes it a more efficient and environmentally friendly solution than traditional dishwashers. The company plans to use the funding from April 2025 to expand into new verticals including cosmetics and solar-panel cleaning, scale the deployment of its machines, increase user reach and accelerate its European expansion.

## Funding rounds

- Series B, Apr 22, 2025, $17M — SWEN Capital Partners, StarQuest, SEB Alliance, Founders Future, Blast.Club
- Series A, Jun 22, 2022, $7.4M — StarQuest, Founders Future, MAIF Impact

## Investors

- StarQuest (https://capitalatlas.ai/funds/starquest) — Series A, Series B
- Founders Future (https://capitalatlas.ai/funds/founders-future) — Series A, Series B
- MAIF Impact — Series A
- SWEN Capital Partners (https://capitalatlas.ai/funds/swen-capital-partners) — Series B
- SEB Alliance (https://capitalatlas.ai/funds/seb-alliance) — Series B
- Blast.Club (https://capitalatlas.ai/funds/blast-club) — Series B