# Automile

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/automile

- Industry: Consumer Products
- Headquarters: Draper, US
- Website: http://www.automile.com
- Total disclosed funding: $47M
- Latest round: Series B (Oct 9, 2017)
- Investors on record: 6

## About

Automile Inc. offers innovative GPS fleet tracking and management solutions tailored for businesses of all sizes, enhancing operational efficiency through advanced technology and real-time data insights.Founded in 2014, Automile Inc. specializes in GPS fleet tracking and management solutions. The company is based in Draper, US. The founders, Felix Rosen and Jens Nylander, have previously been involved in entrepreneurial ventures. In November 2020, Automile was acquired by ABAX AS, enabling further growth and technological development. The company has raised a total of SEK 34.000 mn through multiple funding rounds, with the latest being a Secondary Stock Purchase raising SEK 45.000 mn from investors including Dawn Capital, Insight Partners, Point Nine, SaaStr Fund, and Salesforce Ventures.Automile specializes in GPS fleet tracking and management solutions designed to optimize fleet operations for businesses of various sizes, including small, medium, and large enterprises. Its core product offerings include real-time GPS tracking, automated routing, driver behavior monitoring, and comprehensive reporting tools that assist in managing fuel costs and emissions. The Automile Box, which allows for simple self-installation in under ten seconds, is compatible with all light-duty vehicles manufactured since 1996, making it accessible for a wide range of users. The platform serves over 15,000 companies, facilitating efficient fleet management with features such as idling alerts, speeding notifications, and paperless vehicle inspections. These services are utilized across diverse geographical markets, including the United States and Europe, catering to various industries that require robust fleet tracking solutions.Automile generates revenue through a subscription-based model, providing a range of services that facilitate fleet management and tracking for its clients. The transaction structure largely revolves around direct business-to-business (B2B) interactions, where companies subscribe to Automile's services for ongoing access to its suite of tools and features. Customers typically select from various pricing plans that cater to different needs, enabling them to choose specific features such as real-time tracking, reporting, and alerts, thereby customizing their service experience. The company’s flagship product, the Automile Box, plays a crucial role in these transactions, as it enables users to access all the functionalities of Automile's platform seamlessly. By offering tailored solutions, Automile aims to ensure customer satisfaction and retention while enhancing operational efficiencies for fleet operators.Following the acquisition by ABAX AS in November 2020, Automile plans to leverage this partnership to enhance its technological capabilities and expand its product offerings. The company is focusing on developing new features and solutions to strengthen its market position and aims to penetrate additional markets across Europe and North America by 2022. The recent SEK 45.000 mn funding will support these initiatives, enabling Automile to innovate and adapt to evolving industry standards.

## Funding rounds

- Series B, Oct 9, 2017, $34M — Insight Partners, Dawn Capital, Point Nine, Salesforce Ventures, SaaStr Fund
- Series A, Dec 23, 2016, $7.5M — Dawn Capital, Atomico, Point Nine, Salesforce Ventures, SaaStr Fund
- Series A, May 7, 2015, $5M — Dawn Capital, Point Nine

## Investors

- Dawn Capital (https://capitalatlas.ai/funds/dawn-capital) — Series A, Series B
- Point Nine (https://capitalatlas.ai/funds/point-nine) — Series A, Series B
- Atomico (https://capitalatlas.ai/funds/atomico) — Series A
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B
- SaaStr Fund — Series A, Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B