# Automattic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/automattic

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.automattic.com
- Total disclosed funding: $766M
- Latest round: Series E (Feb 2, 2021)
- Investors on record: 16

## About

Founded in 2005 by Matt Mullenweg in San Francisco, CA, Automattic Inc. operates as a technology company specializing in digital publishing, e-commerce solutions, and online communication tools, prominently featuring WordPress. It was co-founded by Matt Mullenweg, who had previously founded WordPress. Automattic has raised a total of USD 846.95 million in funding. In February 2021, Automattic Inc. raised USD 275 million in series E funding from Alta Park Capital, Schonfeld Strategic Advisors, Wellington Partners, BlackRock, Aglaé Ventures, and ICONIQ Capital. Currently, the company is valued at USD 7.5 billion, with a total of 11 deals recorded in its funding history. At the core of its offerings is WordPress, a highly successful content management system that powers over 40% of the internet, allowing users to create, manage, and share content effortlessly. Additionally, Automattic provides WooCommerce, a powerful e-commerce plugin that enables businesses to sell products and services online seamlessly. Other notable products include Jetpack, which offers security and performance enhancements for WordPress sites, and Akismet, a spam-filtering tool that maintains the integrity of online communications. These products cater to a diverse customer base that includes individual bloggers, small businesses, and large enterprises, spanning geographical markets including North America, Europe, Asia, and Australia. By focusing on democratizing publishing and commerce, Automattic serves end users seeking to effectively communicate their stories, sell their products, or manage their online presence. Automattic Inc. generates revenue through a combination of subscription services, partnerships, and direct-to-consumer sales, underpinned by its flagship products. For instance, customers utilizing WordPress.com can opt for various tiered subscription plans that offer different levels of features and storage capacity, catering to both individual users and businesses. Similarly, WooCommerce operates on a transactional basis, where users can integrate payment gateways or purchase additional extensions to enhance their e-commerce capabilities. Automattic's revenue model also includes enterprise-level partnerships, providing tailored solutions to larger organizations requiring customized services. While specific pricing plans for individual products are not disclosed, the diversified revenue streams across its product offerings exemplify a robust business model designed to support a wide range of clientele in various sectors. The company plans to use the funding from February 2021 to drive product innovation and expansion into new geographic markets.

## Funding rounds

- Series E, Feb 2, 2021, $275M — Wellington Partners, BlackRock, ICONIQ Capital, Schonfeld Strategic Advisors, Aglaé Ventures, Alta Park Capital
- Series D, Sep 16, 2019, $300M — Salesforce Ventures
- Series C, May 2, 2014, $160M — Insight Partners, Endurance Ventures, True Ventures, Tiger Global Management, ICONIQ Capital
- Series B, Jan 22, 2008, $30M — Radar Partners, Polaris Partners, True Ventures, The New York Times Company Regional Media Group
- Series A, Oct 12, 2005, $1.1M — Radar Partners, Polaris Partners, Blacksmith Capital, CNET Media, Inc.

## Investors

- Radar Partners (https://capitalatlas.ai/funds/radar-partners) — Series A, Series B
- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series A, Series B
- Blacksmith Capital (https://capitalatlas.ai/funds/blacksmith-capital) — Series A
- CNET Media, Inc. — Series A
- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Series B, Series C
- The New York Times Company Regional Media Group — Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series C
- Endurance Ventures (https://capitalatlas.ai/funds/endurance-ventures) — Series C
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series C
- ICONIQ Capital (https://capitalatlas.ai/funds/iconiq-capital) — Series C, Series E
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series D
- Wellington Partners (https://capitalatlas.ai/funds/wellington-partners) — Series E
- BlackRock (https://capitalatlas.ai/funds/blackrock) — Series E
- Schonfeld Strategic Advisors — Series E
- Aglaé Ventures (https://capitalatlas.ai/funds/aglae-ventures-2) — Series E
- Alta Park Capital (https://capitalatlas.ai/funds/alta-park-capital) — Series E