# Automated Insights

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/automated-insights

- Industry: Software
- Headquarters: Durham, US
- Website: www.automatedinsights.com
- Total disclosed funding: $6.8M
- Latest round: Series B (Jun 30, 2014)
- Investors on record: 8

## About

Automated Insights, Inc. is a technology company specializing in automated sports narrative generation, leveraging advanced AI to create engaging and contextual content for sports media and betting industries.Founded in 2007 and headquartered in Durham, US, Automated Insights operates under the Stats Perform division. The company focuses on delivering automated sports narratives and has undergone strategic pivots to enhance its AI capabilities. In February 2015, STATS LLC acquired the company for USD 80 mn, consolidating its position in the market. The founder's background details are not publicly available, and there are no mentions of subsidiaries or additional funding rounds.Automated Insights, a division of Stats Perform, specializes in generating automated, contextual sports narratives derived from an extensive database, notably featuring Opta's rich sports data. The company's core offerings focus on delivering actionable insights through generative AI capabilities, which create readable narratives for sports storytelling and betting. These narratives range from long-form game reports and live milestone updates to concise player performance facts, aimed at enhancing the betting experience and enriching fan engagement. Automated Insights serves a diverse clientele that includes sports media organizations, betting companies, and content distributors across various global markets, including North America, Europe, and Asia. The company's products cater to the needs of sports fans, bettors, and media outlets, providing them with the necessary information to engage more deeply with the sports they love.Automated Insights generates revenue primarily through subscriptions and partnerships with sports media and betting companies, leveraging its automated storytelling tools to enhance content delivery and fan interaction. Clients typically engage in contract agreements for access to the company's services, which include flexible deployment options and real-time insights designed to fit specific media needs. For instance, a sports media outlet might subscribe to receive live updates and narratives during matches, facilitating enhanced commentary and audience engagement. The pricing structure is tailored to the specific needs of clients, depending on the scope of services required, such as the frequency of updates and the range of sports covered. The company’s flagship offerings, driven by its advanced AI technology, position it as a vital partner for organizations seeking to enrich their content with reliable and engaging narratives.Automated Insights aims to expand its product offerings and market reach in the coming years. The company is in the process of developing new automated storytelling tools designed for emerging markets, specifically targeting Asia and Europe by 2025. The recent funding of USD 80 mn from the acquisition will bolster these initiatives, enabling the company to innovate and develop products that cater to specific regional needs, thus enhancing its competitive edge in the industry.

## Funding rounds

- Series B, Jun 30, 2014, $5.5M — Court Square Ventures, OCA Ventures, IDEA Fund Partners, Samsung Venture Investment, The Associated Press, SevOne, Inc., Osage Venture Partners
- Series A, Aug 5, 2010, $1.3M — Valhalla Partners, IDEA Fund Partners

## Investors

- Valhalla Partners (https://capitalatlas.ai/funds/valhalla-partners) — Series A
- IDEA Fund Partners (https://capitalatlas.ai/funds/idea-fund-partners) — Series A, Series B
- Court Square Ventures (https://capitalatlas.ai/funds/court-square-ventures) — Series B
- OCA Ventures (https://capitalatlas.ai/funds/oca-ventures) — Series B
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series B
- The Associated Press — Series B
- SevOne, Inc. — Series B
- Osage Venture Partners (https://capitalatlas.ai/funds/osage-venture-partners) — Series B