# Authentix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/authentix

- Industry: Materials
- Headquarters: Addison, US
- Website: www.authentix.com/
- Total disclosed funding: $15M
- Latest round: Series C (Sep 29, 2011)
- Investors on record: 3

## About

Authentix, Inc. is a US-based company that specializes in authentication and anti-counterfeiting solutions, focusing on protecting brands and ensuring compliance across various industries.Founded in 1996 in Addison, US, Authentix, Inc. provides authentication solutions aimed at enhancing supply chain integrity. The company was acquired by Blue Water Energy in September 2017 from Carlyle Group, J.H. Whitney Capital Partners, and Manti Exploration. Kevin McKenna leads the company as CEO.Authentix specializes in authentication and anti-counterfeiting solutions, primarily designed to protect brands, ensure tax compliance, and enhance supply chain integrity. The company's core offerings include the DigiTrax™ Brand Protection Cloud, a digital authentication track-and-trace solution that allows consumers and inspectors to verify product authenticity instantly. Their services extend to fuel marking and tax stamp solutions targeted at central banks and governments, aiding in the recovery of excise taxes across industries such as tobacco, spirits, and beverages. Authentix also provides a suite of Level 3 machine-readable security features and optical markers designed to secure currency and combat counterfeiting. The company serves a diverse client base, including Fortune 100 companies and government entities, operating in markets that span North America, Europe, Asia, and Africa.Authentix operates through a business model that leverages partnerships and direct engagements with brand owners, governments, and central banks. Revenue generation occurs through the provision of comprehensive authentication solutions, which may include subscriptions for ongoing digital services, one-time fees for security printing and marking, or contractual agreements for program implementation and maintenance. Transactions are structured to facilitate long-term relationships and recurring revenue streams, particularly in sectors such as pharmaceuticals, oil and gas, and consumer goods. Flagship products, including the DigiTrax™ Brand Protection Cloud and tax stamp solutions, are integral to the company’s revenue, appealing to clients seeking robust protection against counterfeiting and compliance with tax regulations. The focus on creating demonstrable ROI underscores the value proposition for clients, solidifying Authentix’s position in the market.Authentix is focused on expanding its product offerings and entering new markets. They are currently designing additional features for the DigiTrax™ Brand Protection Cloud and plan to launch these enhancements by the end of 2023. The company aims to penetrate the Asia-Pacific region and parts of South America by 2025, targeting sectors like pharmaceuticals and energy. The recent funding of USD 15.00 mn in Series C will support these initiatives, further strengthening their capabilities and market reach.

## Funding rounds

- Series C, Sep 29, 2011, $15M — Carlyle Group, J.H.Whitney Capital Partners, Manti Exploration

## Investors

- Carlyle Group (https://capitalatlas.ai/funds/carlyle-group) — Series C
- J.H.Whitney Capital Partners (https://capitalatlas.ai/funds/j-h-whitney-capital-partners) — Series C
- Manti Exploration — Series C