# Authentic Vision

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/authentic-vision

- Industry: Software
- Headquarters: Salzburg, Austria
- Website: www.authenticvision.com
- Total disclosed funding: $5M
- Latest round: Series B (Oct 27, 2020)
- Investors on record: 4

## About

Authentic Vision GmbH develops advanced anti-counterfeiting and digital product authentication solutions, utilizing innovative technologies to ensure product integrity and traceability for businesses across multiple industries.Founded in 2012 in Salzburg, Austria, Authentic Vision GmbH specializes in anti-counterfeiting and digital product authentication solutions. The company has raised a total of USD 5.00 mn through its Series B funding round in October 2020, involving investors such as Custos Privatstiftung, Dolby Family Ventures, Gronova Vision, and Takkt. The firm has completed two deals in total. Thomas Weiß, a prominent figure in the tech industry, is the founder, while Johann Sulzenbacher serves as CEO.Authentic Vision specializes in anti-counterfeiting and digital product authentication solutions, primarily offering a unique mobile authentication technology that leverages their proprietary Holographic Fingerprint™. This technology enables product verification using any standard smartphone, allowing end users—such as distributors, retailers, and consumers—to instantly authenticate products without the need for specialized equipment or training. The core service includes the integration of a Digital Product Passport, which provides comprehensive information regarding a product's origin, materials, and lifecycle, enhancing customer engagement and operational efficiency. Authentic Vision's clients span various industries including automotive, healthcare, consumer goods, and financial services, with their products being utilized in global markets across Europe, North America, and Asia. The company actively partners with enterprise-level brands to implement these solutions within complex supply chain infrastructures, ensuring robust product protection and compliance.The revenue model of Authentic Vision revolves around B2B partnerships and subscription-based services that cater to enterprise clients. The company provides its mobile authentication technology and digital solutions through various transaction structures, including licensing agreements and integration services for existing product lines. Clients typically engage in partnerships that include the use of Authentic Vision's flagship products, such as the Holographic Fingerprint™ and Digital Product Passport, which are essential for combating counterfeiting and enhancing product integrity. Revenue generation occurs through service contracts, customized solutions, and ongoing support, ensuring clients maintain high levels of security and consumer trust. The pricing structure is designed to accommodate the scalability of services based on the client's specific operational needs and the complexity of their product offerings.In October 2020, Authentic Vision GmbH raised USD 5.00 mn in Series B funding to support its growth initiatives. The company is focused on expanding its product offerings and designing new solutions aimed at enhancing product authentication processes. Authentic Vision is also targeting expansion into new geographic markets, specifically in Asia and North America, by 2022. The recent funding will be utilized to accelerate product development, enhance technological capabilities, and facilitate market entry strategies.

## Funding rounds

- Series B, Oct 27, 2020, $5M — Takkt, Dolby Family Ventures, Custos Privatstiftung, Gronova Vision

## Investors

- Takkt (https://capitalatlas.ai/funds/takkt) — Series B
- Dolby Family Ventures (https://capitalatlas.ai/funds/dolby-family-ventures) — Series B
- Custos Privatstiftung — Series B
- Gronova Vision — Series B