# Authena

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/authena

- Industry: Internet
- Headquarters: Zug, Switzerland
- Website: www.authena.io
- Total disclosed funding: $2.5M
- Latest round: Seed (Sep 17, 2021)
- Investors on record: 1

## About

Authena AG specializes in product authentication and brand traceability, leveraging blockchain technology and IoT to enhance transparency and combat counterfeiting across various industries.Founded in 2018, Authena AG operates in Zug, Switzerland, focusing on product authentication solutions. The company, led by CEO Matteo Panzavolta, has engaged in two funding deals, with the most recent Seed round on September 17, 2021, where they raised CHF 2.3 mn led by Ecliptic Capital. Authena does not have known subsidiaries or parent companies.Authena's primary offerings focus on product authentication and brand traceability through a robust technology framework that integrates blockchain security with IoT devices. Their flagship products include Authena Shield™ and Authena L1VE™, which enable real-time tracking and verification of product authenticity across various industries, including pharmaceuticals, fragrances, and cosmetics, and food and beverages. The solutions are designed to address challenges related to counterfeiting, product diversion, and transparency in supply chains, thereby enhancing consumer trust and brand integrity. Authena's technology allows brands to interact with their products through an app or direct NFC connection, providing end-users with immediate access to product history, characteristics, and sustainability certifications. The company serves a diverse client base, including well-known brands in sports and luxury markets, and operates in multiple geographical regions, effectively catering to clients primarily in Europe, North America, and select markets in Asia.Authena's revenue model is primarily structured around B2B partnerships and direct-to-consumer transactions. The company generates income through the sale of its proprietary technologies, such as Authena Shield™ and Authena L1VE™, which are offered to brands and manufacturers seeking to protect their products and enhance supply chain transparency. Revenue is derived from subscription services that provide ongoing access to their digital portals for product verification and analytics, as well as from one-time fees associated with the implementation of their authentication systems. Clients engage with Authena to integrate these technologies into their existing operations, thus facilitating transactions where brands can authenticate products for consumers through their offerings. This structure not only secures revenue through technology deployment but also fosters long-term relationships with brands looking to innovate in product safety and consumer engagement.In September 2021, Authena AG raised CHF 2.3 mn in Seed funding led by Ecliptic Capital, which will be utilized for further growth and the development of new prototypes for major customers. The company plans to introduce new products aimed at enhancing its existing offerings and is targeting expansion into new geographical markets, including select regions in Asia and North America, by the end of 2023.

## Funding rounds

- Seed, Sep 17, 2021, $2.5M — Ecliptic Capital

## Investors

- Ecliptic Capital (https://capitalatlas.ai/funds/ecliptic-capital) — Seed