# Aurumplanet Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aurumplanet-co

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.aurumplanet.com
- Total disclosed funding: $33M
- Latest round: Series B (Oct 1, 2024)
- Investors on record: 12

## About

Based in South Korea, Aurumplanet Co., Ltd. develops innovative solutions for the gemstone and jewelry industry, focusing on authentication technology and digital provenance tracking to enhance transparency and trust.Aurumplanet Co., Ltd. was founded in 2012 in Seoul, South Korea, specializing in advanced gemstone authentication and digital tracking solutions. The company has successfully completed 7 deals, with the most recent funding round occurring on October 1, 2024, when it raised KRW 27 billion through a Series B funding round led by Atinum Investment and InterVest, among others. This round is part of a larger KRW 38 billion funding initiative. The founder’s history is not specified, but the company operates independently and has not reported any changes in business strategy since its inception.Aurumplanet specializes in developing and delivering innovative solutions for the gemstone and jewelry industry. Their core offerings include advanced gemstone authentication technology that employs cutting-edge imaging techniques to verify gemstone authenticity and quality. This technology is designed for jewelers, gemologists, and consumers seeking assurance regarding their purchases. Additionally, Aurumplanet provides a digital platform for tracking gemstone provenance, promoting transparency in the supply chain. Their services are deployed in key markets such as North America, Europe, and Asia-Pacific, where there is a growing demand for reliable gemstone verification.Aurumplanet generates revenue through a subscription model and direct sales, serving both business-to-business (B2B) and direct-to-consumer channels. Retailers and jewelers partner with the company to subscribe to its authentication services, ensuring that their gemstone inventory complies with industry standards. The flagship service, featuring gemstone authentication technology, is offered on a tiered pricing structure to accommodate various customer segments. This transactional framework facilitates consistent revenue streams as businesses rely on Aurumplanet for ongoing verification, while consumers gain confidence in their gemstone purchases.In October 2024, Aurumplanet Co., Ltd. raised KRW 27 billion in Series B funding, which will be utilized to bolster its existing services in the global market. The company plans to explore new product developments and is targeting expansion into additional geographic regions to enhance its service offerings. With the support of the recent funding, Aurumplanet aims to strengthen its market presence and continue advancing its technology to meet the increasing demands of the gemstone and jewelry industry.

## Funding rounds

- Series B, Oct 1, 2024, $21M — LB Investment, InterVest, Samsung Venture Investment, Atinum Investment, SL Investment, Capstone Partners, IBK Capital
- Series B, Sep 14, 2022, $7.9M — KB Investment, SL Investment, CJ Investment, IBK Capital, We Ventures
- Series A, Aug 28, 2020, $4.2M — KB Investment, SL Investment, Capstone Partners
- Seed, Oct 1, 2017, $0.4M — Spring Camp, Korea Tech Incubator for Startup

## Investors

- Spring Camp (https://capitalatlas.ai/funds/spring-camp) — Seed
- Korea Tech Incubator for Startup — Seed
- KB Investment (https://capitalatlas.ai/funds/kb-investment) — Series A, Series B
- SL Investment (https://capitalatlas.ai/funds/sl-investment) — Series A, Series B
- Capstone Partners (https://capitalatlas.ai/funds/capstone-partners) — Series A, Series B
- CJ Investment (https://capitalatlas.ai/funds/cj-investment) — Series B
- IBK Capital (https://capitalatlas.ai/funds/ibk-capital) — Series B
- We Ventures — Series B
- LB Investment (https://capitalatlas.ai/funds/lb-investment) — Series B
- InterVest (https://capitalatlas.ai/funds/intervest) — Series B
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series B
- Atinum Investment (https://capitalatlas.ai/funds/atinum-investment) — Series B