# Aurtra

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aurtra-pty

- Industry: Software
- Headquarters: Brisbane, Australia
- Website: www.aurtra.net
- Total disclosed funding: $1.4M
- Latest round: Seed (Aug 2, 2019)
- Investors on record: 7

## About

Aurtra Pty Ltd specializes in advanced energy management solutions, leveraging data-driven technologies to optimize energy efficiency and sustainability for diverse sectors.Aurtra Pty Ltd, founded in 2016 by Richard Harris in Brisbane, Australia, focuses on delivering innovative energy management solutions. The company has successfully completed three funding rounds, with the latest round in January 2022, raising AUD 1.58 million from investors including Brisbane Angels and KD Energy Solutions. The total amount raised to date is AUD 1.58 million, with a current valuation of AUD 21.555 million.Aurtra Pty Ltd provides EcoStruxure, a suite of digital solutions enhancing energy management and automation. The platform integrates software and hardware to optimize energy efficiency and sustainability across various sectors, including healthcare, manufacturing, and energy. EcoStruxure employs IoT, artificial intelligence, and advanced analytics to deliver real-time insights, addressing energy consumption and operational risks while serving a global customer base in North America, Europe, Asia-Pacific, and Latin America.Aurtra Pty Ltd generates revenue through a multifaceted business model centered around EcoStruxure, which includes subscriptions, licensing, and direct sales of its energy management solutions. The company engages in B2B transactions, offering tailored solutions to enterprises, and direct sales to residential clients. This revenue structure is bolstered by partnerships and ongoing subscription agreements for cloud-based services, ensuring continuous value delivery without specifying exact pricing details.In January 2022, Aurtra Pty Ltd raised AUD 1.58 million in funding to support the development of new energy management products and enhance its market presence. The company plans to expand its offerings into new geographic regions, targeting North America and Europe by 2023. The recent funding will be utilized to accelerate product development and marketing efforts in these regions, enabling Aurtra to strengthen its competitive position in the energy management sector.

## Funding rounds

- Seed, Aug 2, 2019, $1.4M — Uniseed, Sydney Angels, Brisbane Angels, VentureCrowd, Perpetual Corporate Trust Limited, Proto Investment Partners, Carrier International Pty Ltd

## Investors

- Uniseed (https://capitalatlas.ai/funds/uniseed) — Seed
- Sydney Angels (https://capitalatlas.ai/funds/sydney-angels) — Seed
- Brisbane Angels (https://capitalatlas.ai/funds/brisbane-angels) — Seed
- VentureCrowd — Seed
- Perpetual Corporate Trust Limited — Seed
- Proto Investment Partners — Seed
- Carrier International Pty Ltd — Seed