# Aura Vision Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aura-vision-labs

- Industry: Software
- Headquarters: London, UK
- Website: www.auravision.ai
- Total disclosed funding: $1.1M
- Latest round: Seed (Jan 1, 2019)
- Investors on record: 2

## About

Aura Vision Labs Ltd. is a technology company specializing in in-store analytics for retail, harnessing data-driven insights to enhance customer experiences and operational efficiency.Founded in 2017 in London, UK, Aura Vision Labs Ltd. focuses on providing data analytics solutions for retailers. The company was co-founded by Daniel Martinho-Corbishley and Jaime Lomeli-Rodriguez. In January 2019, Aura Vision raised USD 1.1 mn in Seed funding, led by Asics Ventures and joined by Pioneer Fund, marking a significant milestone in their growth. The company has executed one deal to date, with the total amount raised standing at USD 1.1 mn.Aura Vision specializes in in-store analytics for retailers, offering advanced footfall counting technology, regional traffic analysis, and demographic trend reporting. Their solutions enable retailers to optimize staffing, monitor customer behavior, and improve conversion rates. The platform employs unique customer segmentation technology for benchmarking store performance against passer-by traffic, ensuring compliance with personal data regulations while serving retail chains, store managers, and marketing teams across the UK and international markets.Aura Vision's revenue model revolves around B2B transactions, primarily offering subscription-based analytics services to retail clients. The company collaborates with retailers to deliver tiered pricing plans based on the level of services utilized, which include enhanced footfall precision and staff planning tools. This transactional framework gives retailers actionable insights that enhance operational efficiency and customer engagement, forming a central part of Aura Vision's value proposition.Following the Seed funding of USD 1.1 mn in January 2019, Aura Vision plans to utilize the investment for new hires to boost product development and sales. The company is focused on launching upcoming enhancements to its analytics platform and aims to expand its services into new geographic markets. Specific details on targeted regions or new product offerings have not been disclosed, but the funding will facilitate the necessary growth initiatives.

## Funding rounds

- Seed, Jan 1, 2019, $1.1M — Pioneer Fund, Asics Ventures

## Investors

- Pioneer Fund (https://capitalatlas.ai/funds/pioneer-fund) — Seed
- Asics Ventures — Seed