# Aura Smart Air

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aura-smart-air

- Industry: Consumer Products
- Headquarters: Israel
- Website: www.auraair.io
- Total disclosed funding: $0.3M
- Latest round: Series A (Aug 5, 2020)
- Investors on record: 1

## About

Aura Smart Air Ltd. is an Israeli company specializing in advanced air quality management technologies, focusing on real-time monitoring and purification solutions for indoor environments.Founded in 2018, Aura Smart Air Ltd. develops innovative air quality solutions, primarily through its flagship product, Aura Air. The company is headquartered in Israel. The founders, Aviad Shnaiderman and Eldar Shnaiderman, have a background in technology and entrepreneurship. In April 2021, Aura Smart Air raised USD 1.25 mn from Ashtrom International, marking a significant funding milestone for the company alongside its previous two funding deals.Aura Air specializes in innovative air quality management solutions, primarily through its flagship product, the Aura Air device, and its compact version, the Aura Air Mini. These devices utilize advanced smart sensors and a four-stage purification process that adapts to various indoor environments, enabling real-time monitoring and analysis of air quality. Aura Air’s technology focuses on providing customized insights to help users manage their indoor air quality with minimal effort, addressing concerns related to pollutants and allergens. The primary customer base includes residential users, educational institutions, transportation hubs, and government facilities looking to enhance indoor air quality. Aura Air products are marketed and sold in various geographical regions, including North America, Europe, and parts of Asia, catering to a diverse array of end-users seeking effective air quality solutions.The revenue structure for Aura Air is driven by direct-to-consumer sales of its products, such as the Aura Air and Aura Air Mini, which are positioned as essential tools for maintaining healthy indoor environments. Customers typically engage with the company through direct purchases or subscriptions for ongoing services related to air quality monitoring and analytics. The pricing strategy is structured to accommodate a range of clients, from individual consumers to institutional partners. Notably, Aura Air emphasizes the importance of scalable air quality solutions, suggesting that larger entities may enter into partnerships that facilitate bulk purchases or service contracts. The company's financial transactions are supported by a straightforward model that prioritizes accessibility and user engagement, ensuring a robust interaction between the products and their end-users.Following its most recent funding round in April 2021, where Aura Smart Air raised USD 1.25 mn, the company plans to focus on expanding its product lineup with new versions of its air quality devices. The company also aims to enter new markets, possibly targeting regions in Asia and expanding its presence in North America and Europe by 2023. The recent funding will support these expansion initiatives along with enhancing product development efforts.

## Funding rounds

- Series A, Aug 5, 2020, $0.3M — Merchavia

## Investors

- Merchavia (https://capitalatlas.ai/funds/merchavia) — Series A