# Aura Home

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aura-home

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.auraframes.com
- Total disclosed funding: $6M
- Latest round: Series A (Nov 23, 2015)
- Investors on record: 1

## About

Aura Home Inc. is a US-based company specializing in high-definition digital picture frames that enhance the display of personal memories through innovative technology and mobile connectivity.Aura Home Inc. develops high-definition digital picture frames that enable users to upload and share photos and videos seamlessly. The company was founded in 2012 in New York, US, by Juan Muzard. The latest funding round occurred on November 22, 2022, where the company raised USD 5.50 mn as part of a larger USD 26 mn equity and debt funding. Aura Home has completed a total of 7 deals to date.Aura Frames focuses on producing high-definition digital picture frames, with its flagship product being the Aspen, a 12-inch frame that allows real-time photo uploads via a connected mobile application. The frames integrate with WiFi, enabling unlimited image storage without a subscription. Aura Frames targets families, gift shoppers, and individuals, primarily in the US, Canada, the UK, France, and Germany, selling products online and through retail partnerships, notably with Best Buy.Aura Frames generates revenue through direct-to-consumer sales of its digital picture frames, including popular models like the Carver and Walden. Prices range from USD 149 to USD 299 based on features. The company also offers promotions and discounts for multiple frame purchases to encourage engagement and customer loyalty.In November 2022, Aura Home Inc. raised USD 5.50 mn in venture debt funding, which will be used to accelerate manufacturing and support growth initiatives in 2023. The company plans to launch new products and expand into additional markets, although specific details on the new products and targeted regions have not been disclosed.

## Funding rounds

- Series A, Nov 23, 2015, $6M — Spark Capital

## Investors

- Spark Capital — Series A