# AURA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aura-b-v

- Industry: Internet
- Headquarters: Sandton, South Africa
- Website: www.aura.services
- Total disclosed funding: $16M
- Latest round: Series B (May 15, 2025)
- Investors on record: 4

## About

Zendascape (Pty) Ltd, aka AURA B.V. operates as a technology platform designed to democratize access to emergency response services, enhancing security and medical support through strategic partnerships.Founded in 2017, AURA B.V. headquartered in Sandton, South Africa, focuses on providing emergency response services. The company has successfully completed 5 deals to date. In May 2025, AURA B.V. raised ZAR 273 million in series B funding co-led by new investors Cathay Capital and Partech. The company was co-founded by Adam Pantanowitz and Warren Myers, who also serves as the CEO. AURA, the core offering from Zendascape, is a technology platform aimed at democratizing global access to emergency response services. It provides a network of vetted security response officers and response vehicles, connecting users with emergency services across South Africa, Kenya, and the United Kingdom. AURA B.V.  serves various clients including individual consumers and corporate entities that require timely assistance in emergencies, focusing on urban settings where rapid response is essential. AURA B.V. generates revenue through a subscription model combined with partnerships with local emergency response companies. Customers subscribe to access emergency services tailored to their geographic location and service level. The revenue structure is designed to foster direct relationships with end-users, ensuring both individuals and corporate clients receive necessary support during emergencies, with pricing plans varying by region and service tiers.  The Series B funding round in May 2025, AURA B.V.  plans to utilize the ZAR 273 million to expand into the United States and build a global emergency dispatch platform that connects users with private security and medical responders across borders.

## Funding rounds

- Series B, May 15, 2025, $15M — Partech Partners, Cathay Capital
- Series B, May 1, 2024, $1.1M — Africinvest, HAVAIC

## Investors

- Africinvest (https://capitalatlas.ai/funds/africinvest) — Series B
- HAVAIC (https://capitalatlas.ai/funds/havaic) — Series B
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series B
- Cathay Capital — Series B