# Aupeo!

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/aupeo

- Industry: Internet
- Headquarters: Berlin, Germany
- Website: www.aupeo.com
- Latest round: Series B (Nov 2, 2010)
- Investors on record: 4

## About

Aupeo! operates an online platform dedicated to providing insights into the net worth of celebrities worldwide, offering detailed profiles that encompass financial data, career highlights, and lifestyle information.Founded in 2008 in Berlin, Germany, Aupeo! specializes in delivering celebrity financial insights. The company was acquired by Panasonic in April 2013 for an undisclosed amount. The founder's specific background and history with other companies are not publicly available.AUPEO.com primarily operates as an online platform specializing in providing comprehensive insights into the net worth of celebrities globally. The core offering revolves around detailed profiles that include financial data, career highlights, and lifestyle information about various high-profile individuals, catering to a diverse audience interested in celebrity culture and finance. This service targets a broad user base, including media professionals, entertainment enthusiasts, and casual users curious about celebrity finances. AUPEO.com has positioned itself prominently in markets such as North America, Europe, and parts of Asia, engaging users through an easily navigable interface that improves user experience and encourages deeper exploration of content. The platform emphasizes transparency and accuracy, appealing to users who seek reliable information regarding celebrity wealth and assets.AUPEO.com generates revenue through participation in the Amazon Services LLC Associates Program, utilizing an affiliate model to monetize its traffic. This structure allows the company to earn commissions on qualifying purchases made through affiliate links embedded within the content. Typically, when users click on these links and complete transactions, AUPEO.com receives a small commission at no additional cost to the consumer. The platform's transactional interactions may include direct partnerships with advertisers and brands that align with its audience, enhancing revenue streams beyond affiliate marketing. While specific pricing for individual services or offerings is not disclosed, the business model relies on strategic content placement and affiliate sales to sustain and grow revenue.With the acquisition by Panasonic, Aupeo! is expected to leverage additional resources for expanding its offerings. The company plans to enhance its platform and introduce new products that provide even deeper insights into celebrity finances. As part of its growth strategy, Aupeo! aims to expand into markets in Asia and South America by the end of 2015, utilizing the synergies from its recent acquisition to support these initiatives.

## Funding rounds

- Series B, Nov 2, 2010 — IPSA, Ventegis Capital, IBB Ventures
- Series A, Jan 20, 2009 — Ventegis Capital, IBB Ventures, JCMB

## Investors

- Ventegis Capital — Series A, Series B
- IBB Ventures (https://capitalatlas.ai/funds/ibb-ventures) — Series A, Series B
- JCMB (https://capitalatlas.ai/funds/jcmb) — Series A
- IPSA (https://capitalatlas.ai/funds/ipsa) — Series B