# August Purple Services Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/august-purple-services-pvt

- Industry: Software
- Headquarters: Bangalore, India
- Website: www.aceturtle.com
- Total disclosed funding: $31M
- Latest round: Series B (Apr 28, 2023)
- Investors on record: 10

## About

August Purple Services Pvt. Ltd. focuses on managing and scaling international fashion and lifestyle brands using a vertical commerce model and advanced omnichannel technology solutions.Founded in 2013 and headquartered in Bangalore, India, August Purple Services Pvt. Ltd. specializes in the fashion and lifestyle sector. The company has executed 4 significant deals, with the latest being a Series B funding round on April 28, 2023, raising USD 23.00 mn from investors including SBI Investment and Vertex Growth. Nitin Chhabra serves as the CEO of the company, guiding its growth and strategic direction.August Purple Services Pvt. Ltd. specializes in managing and scaling international fashion and lifestyle brands through a robust vertical commerce business model coupled with advanced omnichannel technology expertise. It offers end-to-end brand transformation services, including product design, local sourcing, and retailing, enabling brands to effectively navigate the Indian market. The company has partnerships with well-known international brands such as Lee, Wrangler, Toys“R” Us, Babies“R” Us, and Dockers®, utilizing state-of-the-art technology to enhance customer experiences across its platforms.For the fiscal year 2022, August Purple Services Pvt. Ltd. reported a revenue of USD 33.63 mn and an EBITDA of USD -522,570.3. The revenue model is driven by strategic partnerships with international brands, leveraging a technology-driven operating model that enhances local insights and operational efficiencies.Following its Series B funding round on April 28, 2023, where USD 23.00 mn was raised, August Purple Services Pvt. Ltd. aims to further develop tech tools for omnichannel operations. The funds will also support acquiring licenses for new fashion and lifestyle brands, hiring additional employees, and expanding its portfolio. The company plans to introduce new products and enhance its presence in the Indian market, reflecting its commitment to growth and adaptation in a competitive landscape.

## Funding rounds

- Series B, Apr 28, 2023, $23M — Vertex Ventures Southeast Asia & India, Tuscan Ventures, SBI Investment, Trifecta Capital, InnoVen Capital, Stride, Vertex Growth, Farglory Group, Lesing Nine
- Series A, Oct 23, 2020, $3.6M — Vertex Ventures Southeast Asia & India
- Series A, Apr 25, 2017, $4M — Vertex Ventures Southeast Asia & India, C31 Ventures

## Investors

- Vertex Ventures Southeast Asia & India (https://capitalatlas.ai/funds/vertex-ventures-southeast-asia-india) — Series A, Series B
- C31 Ventures (https://capitalatlas.ai/funds/c31-ventures) — Series A
- Tuscan Ventures (https://capitalatlas.ai/funds/tuscan-ventures) — Series B
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series B
- Trifecta Capital (https://capitalatlas.ai/funds/trifecta-capital) — Series B
- InnoVen Capital — Series B
- Stride (https://capitalatlas.ai/funds/stride) — Series B
- Vertex Growth (https://capitalatlas.ai/funds/vertex-growth) — Series B
- Farglory Group — Series B
- Lesing Nine — Series B