# Augmentir

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/augmentir

- Industry: Software
- Headquarters: Horsham, US
- Website: www.augmentir.com
- Total disclosed funding: $11M
- Latest round: Series A (Nov 10, 2021)
- Investors on record: 4

## About

Augmentir, Inc. is a US-based company specializing in AI-powered Connected Worker Solutions that enhance operational efficiency for industrial firms by digitizing frontline operations.Founded in 2017 and headquartered in Horsham, US, Augmentir, Inc. offers solutions that streamline employee management from hiring to retirement. The company was co-founded by Lawrence Fan and Russell Fadel, with Russell also serving as CEO. Augmentir has completed four funding deals, the latest being a Series A round on April 18, 2023, led by Gardner Lewis Asset Management, raising USD 7.50 mn.Augmentir is a leading provider of AI-powered Connected Worker Solutions designed to optimize and digitize frontline operations for industrial companies. Their core offerings include a comprehensive suite of products that support workers throughout the entire employee lifecycle, from hiring to retirement. These solutions enable organizations to enhance training and skills management, streamline digital work instructions, and facilitate industrial collaboration. The platform's capabilities are built on a patented Smart AI foundation, which integrates training with work execution, providing actionable insights that improve operational efficiency. Augmentir serves a diverse clientele, including major manufacturers and service companies across various industries, such as automotive, food and beverage, and pharmaceuticals, with a strong presence in North America and Europe.Augmentir generates revenue primarily through a subscription-based model for its AI-driven Connected Worker Solutions. This structure allows industrial companies to access the platform for a fixed fee, which can vary based on the scale of deployment and the specific features utilized. The flagship product, Augie™, offers generative AI capabilities that enhance operational efficiency and facilitate workforce training; this product is central to Augmentir's value proposition. Clients engage with Augmentir through direct partnerships, benefiting from tailored solutions that cater to their unique frontline operational challenges. Revenue transactions occur as clients subscribe to various tiers of service, which include access to tools for skills management, digital workflows, and asset management, ensuring consistent support and updates as part of their subscription agreements.In April 2023, Augmentir, Inc. raised USD 7.50 mn in a Series A funding round led by Gardner Lewis Asset Management, with participation from Lerer Hippeau Ventures and Pritzker Group Venture Capital. The company plans to use the funding to accelerate product development and innovation, expand its team, and enhance global sales and marketing efforts. As part of its future growth strategy, Augmentir aims to introduce new products to the market while also targeting expansion into additional geographic regions.

## Funding rounds

- Series A, Nov 10, 2021, $7.5M — Pritzker Group Venture Capital, Gardner Lewis Asset Management, Lerer Hippeau Ventures, Holt Ventures
- Seed, May 3, 2019, $3M — Pritzker Group Venture Capital, Lerer Hippeau Ventures, Holt Ventures

## Investors

- Pritzker Group Venture Capital (https://capitalatlas.ai/funds/pritzker-group-venture-capital) — Seed, Series A
- Lerer Hippeau Ventures — Seed, Series A
- Holt Ventures (https://capitalatlas.ai/funds/holt-ventures) — Seed, Series A
- Gardner Lewis Asset Management — Series A