# Augmented Pixels Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/augmented-pixels

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.augmentedpixels.com/
- Total disclosed funding: $1M
- Latest round: Seed (Mar 24, 2015)
- Investors on record: 3

## About

Augmented Pixels Co. is a technology firm specializing in augmented reality (AR) solutions that enhance visual experiences, providing innovative tools for various applications such as retail, education, and marketing.Augmented Pixels Co. focuses on creating augmented reality solutions, enabling users to blend virtual elements with real-world environments. Founded by Vit Goncharuk, the company is headquartered in Palo Alto, US. The firm has secured funding with its latest round being a Seed round raising USD 1.000 mn from investors including The Hive and AVentures Capital, bringing the total amount raised to USD 1.000 mn and a current valuation of USD 4.329 mn. The most recent deal occurred on January 18, 2022, when Qualcomm Incorporated acquired Augmented Pixels Co. Financial terms were not disclosed.AugmentedPixels.com specializes in advanced augmented reality (AR) solutions, primarily focusing on enhancing visual experiences through their proprietary technologies. Their flagship product, an AR platform, enables users to integrate virtual elements into real-world settings, thereby providing immersive experiences for various applications, including retail, education, and marketing. The company serves a diverse clientele, including major retail brands and educational institutions, aiming to improve customer engagement and learning outcomes. The AR solutions have been successfully implemented in markets across North America and Europe, addressing the needs of end users who seek innovative ways to interact with products and information.The revenue model for AugmentedPixels.com is structured around B2B partnerships, where the company collaborates with businesses to provide tailored AR solutions. Transactions typically occur through subscription agreements, allowing clients to access the platform on a recurring basis, thereby ensuring continuous service and support. Additionally, the company may offer tiered pricing plans that cater to the varying needs of different organizations, depending on the scale of implementation and required features. Flagship products, which are integral to their revenue generation, drive client engagement and retention as businesses leverage these technologies for enhanced customer experiences.Augmented Pixels Co. is focused on expanding its reach through the development of new augmented reality products, although specific product release dates have not been provided. The company aims to enter additional markets across North America and Europe by mid-2023. Recent funding from the Seed round will be utilized to enhance product offerings and support this geographical expansion. This strategic direction follows the acquisition by Qualcomm, which aims to bolster its capabilities in Extended Reality (XR), Mixed Reality, Virtual Reality, and Augmented Reality.

## Funding rounds

- Seed, Mar 24, 2015, $1M — Plug and Play, AVentures Capital, The Hive

## Investors

- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- AVentures Capital (https://capitalatlas.ai/funds/aventures-capital) — Seed
- The Hive (https://capitalatlas.ai/funds/the-hive) — Seed