# Augment

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/augment

- Industry: Software
- Headquarters: Paris, France
- Website: www.augment.com/
- Total disclosed funding: $15M
- Latest round: Series A (Oct 23, 2025)
- Investors on record: 2

## About

Founded in 2011, based in Paris, France, Augment specializes in augmented reality solutions for diverse sectors. Augment provides an end-to-end augmented reality platform that allows businesses to create and utilize immersive 3D visualizations of their products in real-time environments. The platform allows users to upload 2D images and specifications to generate high-quality 3D models, leveraging a community of 3D designers for content creation. This service is particularly beneficial for field sales representatives, as it enables them to simulate products in full size and within their customers' environments, thereby enhancing sales efficacy. Augment primarily serves clients in the consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), industrial machinery, and B2B sectors, facilitating user engagement and improving the retail experience. The company targets markets in Europe and North America, where its solutions support both business-to-business and direct-to-consumer transactions. Augment operates on a subscription-based revenue model, billing clients monthly based on the number of active devices connected to their accounts. The company’s revenues derive primarily from partnerships with retailers and educational organizations, where its AR solutions are integrated into eCommerce applications and classroom environments to enhance product visualization and learning experiences. Augment is focused on developing new products and expanding its market presence.

## Funding rounds

- Series A, Oct 23, 2025, $12M — Builders VC
- Series A, Mar 7, 2016, $3.3M — Salesforce Ventures

## Investors

- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A
- Builders VC (https://capitalatlas.ai/funds/builders-vc) — Series A